Professionalism Of Teaching And Learning - 873 Words

EDFD Assignment one: Professionalism in Teaching and Learning. 800 words. The profession of teaching warrants the attributes of the individual educator to carry themselves in a professional manner at all times. This notion has been evident to me since my own education in my early years of primary school and has developed in depth since studying the industry. I view teachers as professionals and it has always been my understanding that â€Å"teachers† have a duty of care to their students and rightfully must create support and safe environments for their students (Matulic-Keller,p.3,2011). The Australian Institute for teaching and School Leadership (AITSL) was implemented in 2010 for teachers to establish standards that would help advance and support their learning throughout their careers. The standards allow educators and pre-service to be aware of what is expected of them and how they can address areas that need attention. In doing so ensures teachers are covering all aspects of the standards needed to progress to the following phase.** Area three of AITSL discusses â€Å"Professional practice, Plan for and implement effective teaching and learning†. Through my studies it has been embedded in my own teaching philosophy and professionalism as an educator that planning is a crucial aspect of teaching. Planning lessons require knowledge of the curriculum, pedagogical studies and understanding, and enable teaching intentions to be successful (Sangster,p.12,2005). Throughout myShow MoreRelatedMy Experience At Pleasant Valley High School900 Words   |  4 Pagesexhibit professionalism in all aspects of his or her life. According to the Merriam-Webster dictionary, professionalism is defined as â€Å"the skill, good judgment, and polite behavior that is expected from a person who is trained to do a job well† (merriam-webster.com). When I hear the word professionalism, I automatically think of tattoos, social media, and appropriate language/attire. After some in-depth discussion with my classmates and teacher s, I have come to realize that professionalism encompassesRead MoreEffective Teaching Of The Social Studies1440 Words   |  6 Pagesconstitutes effective teaching of the social studies in the elementary school? As a pre-service teacher, I have learned that to become an effective teacher of the social sciences it is imperative that teaching professionals need to be familiar with the Minnesota K-12 academic standards in social studies, have knowledge about the subject matter being taught, utilize a variety of teaching strategies in the classroom, have theoretical knowledge about learning and human behaviors, foster learning in the classroomRead MoreCollaborative And Collegial Practices Focused On Improving Instructional Practice And Student Learning1328 Words   |  6 PagesInstructional Practice and Student Learning According to Danielson (2011), criterion 8 of the Danielson framework is part of the TPEP (Teacher/Principal Evaluation Pilot) structure that focuses on the professional practices and how teachers participate collaboratively in the educational community to improve instruction, and ultimately student growth. It is an important focus because it promotes student learning, showing that teachers must work with their colleagues to share learning techniques, arrange collectiveRead MoreEvaluating And Interpreting Student s Learning For The Future Planning930 Words   |  4 Pagesanalyzing, evaluating and interpreting student’s learning for the future planning. Godinho (2011) believed that accurate assessment of student learning is fundamental to making informed decisions about lesson planning. It requires the teachers to have an understanding of the different tools of assessment such as formative and summative. The standard also requires teachers to know how to interpret the collecte d data, which informs the further teaching practices. In addition, the teachers are requiredRead More Professionalism in Nursing Essay996 Words   |  4 Pageswhen being evaluated on professionalism, a person is judged based on the clients; Attitude, Values, Communication techniques, and approachability. Clients who display a committed, dependable attitude will benefit more from work exerted, and overall be rewarded with incentives. Although professionalism may be in the eye of the beholder. A profession is defined as a trade or vocation, mainly one that involves some sort of higher education or special training. Professionalism is a stature that theRead MoreTeaching Profession: Key Elements of Professionalism and Ethics1137 Words   |  5 Pagesexpected that the profession of teaching embraces many qualities of any other professional practice. Teachers must possess a combination of many qualities beginning with a strong academic background and wide-ranging knowledge. The National Framework for Professional Standards for Teaching (2003) it is the knowledge of students, curriculum, subject matter, pedagogy, education – related legislation and the specifically teaching context that is the foundation on effective teaching, and a firm foundation onRead MoreProfessionalism Of Teaching Vs. Standing Up For Something Every Day1382 Words   |  6 PagesProfessionalism in Teaching vs. Standing Up for Something Every Day To begin, the first book Professionalism in Teaching highlighted important factors to consider as we become future educators. These highlights included what it means to be a â€Å"professional,† how to communicate effectively, and how to build relationships with fellow teachers, administration, students, and parents. As the authors discussed professionalism they emphasized the importance of looking the part by dressing in an appropriateRead MoreProfessionalism, Gender, Ethnicity, Or Sexual Preference? Essay1060 Words   |  5 PagesProfessionalism My definition of professionalism is to be as professional as possible when in the classroom, meeting with colleagues, and talking to parents and guardians. Professionalism to me is also introducing new cultures and holidays to my students only after doing an immense amount of research and consulting with people in those cultures. Professionalism is also understanding the gender roles, sexualities, and families of the students in my classroom. A professional classroom teacher mustRead MoreThe Principles Of Professionalism And Professionalism1593 Words   |  7 Pagesthe principles of professionalism will be discussed including its importance to education as a whole, and as a practitioner. The following will be discussed; assessing the different understandings of professionalism, demonstrating factors such as self-awareness, personal qualities and skills. Then examine how these may impact a practitioner â€Å"Professionalism means different things to different people† as suggest by Fox (1992, p. 2). Examining the different meanings of professionalism Hanlon 1998 wouldRead MoreA Professional Teacher Is Not An Easy Task Essay1310 Words   |  6 PagesI love to chose professionalism because I would like to become a professional teacher in the future. Every teacher thinks that they want to become a good and professional teacher, but about being a professional teacher is there any lore? Is there any particular qualities for becoming a good teacher? And how to become a rectitude teacher?To become a professional teacher is not an easy task. Professional teaching is the combination of experience, knowledge, lot of preparation and commitment. The person

A Brief Note On The And Effective Method By Employers For...

How To Win In An Interview. Nicholas Negron A one on one interview is the most used and effective method by employers for employee selection, but how can one be effective and successful during an interview? I have heard repeatedly from my supervisors that all a person needs is 5 minutes to form their own opinion of you; with that being said, your initial presentation of yourself, visually and verbally can stop you from being successful before the actual interview begins. You have to be able to understand what the employer is looking for, and you need to present your case of why would you be an asset to the prospective employer. It all amounts to how well you can sell yourself; in the next few paragraphs, I will discuss a few steps in which you can also reference as a checklist on how to win in an interview. â€Å"If you’re on time you’re late and if you’re early you’re on time.†; I’m pretty sure most of you have heard this saying at least one time in your life, if not you might want to write that down as it may come of some use in the future. Punctuality is the key to success, if you just show up on time for an interview, or actually have the audacity to show up late, what does that say to your potential employer about yourself or your work ethic? As I stated earlier, first impressions can be everlasting, by showing up early the employer might or might not notice, but if he/she does that person might be impressed for the reason as that shows your sense of urgency and howShow MoreRelatedAn Organization Of Values Diversity1656 Words   |  7 Pagesplanning are factors such as recession, to ensure an organisation continues to run efficiently and effectively during the recession, an organisation may introduce a recruitment freeze, meaning that employers may use current employees for roles they are not necessarily experienced in, resulting in an employee feeling overloaded causing employees to seek further employment. How a company is portrayed by the media can affect talent planning, attracting candidates can become difficult due to people notRead More3rto Resourcing Talent Essay5855 Words   |  24 Pages| |CRITERIA |MET/ NOT YET MET |COMMENTS | |LO1: Be able to explain the factors that affect an organisation’s talent planning, recruitment and selection policy (Activity 1) | |Explain the organisational benefits of a diverse | | | |workforce. | | Read MoreHr Policy Manual1626 Words   |  7 Pagessupervisors and employees and applies to staff across all locations where the Company carries out its work. The specific policies that follow promote the philosophy of with regard to standards of excellence; terms of employment; employee development; and employee services. It may is necessary to change these policies from time to time to reflect changes in the workforce, employment trends, economic conditions and UK and European legislation. However, any changes in policy will be consistentRead More3rto7920 Words   |  32 Pages|Assessment method |Written, Observation | |Learning outcomes: | |Be able to explain the factors that affect an organisation’s talent planning, recruitment and selection policy. | |Be able to identify appropriate recruitment and selection methods. Read MoreStaffing Organizations2415 Words   |  10 Pagessignificance of a proposed set of hiring tools, and make recommendations regarding how adopting these new hiring methods might benefit stores. 2. Make suggestions to Tanglewood regarding which subset of predictors is most likely to improve the effectiveness of selection without creating an administrative burden. 3. Assess the content validity of various proposed selection techniques by determining how well they match the general requirements of the job. 4. Estimate how well theRead More3RTO CIPD Essay2710 Words   |  11 Pagesthe expansion objectives and work out a plan to source the right talent. This may require the organization to source talent from different regions of the world as well. Staff Replacement: This is most likely to happen either because an existing employee is leaving the organization or is being promoted/transferred to a new role within the organization. In both cases the intention would be to find and recruit a similar talent that can take over the vacant job role without causing much disruption toRead MoreMba Final Hr Recuitment Project10109 Words   |  41 PagesPROCESS OF RECRUITMENT SELECTION AT HCL SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTERS IN BUSINESS ADMINISTRATION EXECUTIVE SUMMARY Today, in every organisation personnel planning as an activity is necessary. It is an important part of an organisation. Human Resource Planning is a vital ingredient for the success of the organisation in the long run. The objectives of Human Resource Department are Human Resource Planning, Recruitment and Selection, Training and DevelopmentRead MoreEmployment Law5000 Words   |  20 Pageslaw, the speed of change and innovation gave ever increasing legal protection to workers. Laws are critical in every society and country, they are created to ensure fairness and justice. In the instance of employment law they aim to protect both employers and employees, promoting ethical standards and protecting human rights. This of course can be said for the purpose of all legislation. There are four main sources of English Law, they are Statute (acts of parliament), Regulations (statutory), CommonRead MoreStaffing Handbook Essay examples2123 Words   |  9 Pagesdetermine what training needs we will need for that job, what compensation (skill level, job factors, work environment, responsibilities and level of education) will be needed, if any and used in the selection process (job duties, salary, minimum educational or experience requirements, interview questions, selection tests and orientation materials). We will gather job analysis data by collecting information from incumbents through the use of questionnaires, interviews and observation. The aspects thatRead MoreStructure Of Functions And Activities Of Business Operation Essay7140 Words   |  29 Pagesmaintain an efficient management team by handling too many responsibilities for daily business. At the present managing director controls academic manager, marketing manager and administration Manager. They also handle human resources management in a effective manner and conduct interviews and recruit teachers for appropriate departments. Academic Director: Qualifications; †¢ 5 years experience in college academic advising †¢ Small liberal arts college experience †¢ Master degree in counselling ,student

Love and Hate Free Essays

Love and Hate BY zulatkac Love and hate are two powerful and intense emotions that define humankind. Both emotions are independently defined as opposites but are almost compatible in terms of how they make one feel. Love and hate are also dependent emotions, you feel one because of the other. We will write a custom essay sample on Love and Hate or any similar topic only for you Order Now They are like two halves of a whole, one cannot exist without the other. Hate is the absence of love. We love to hate but hate to love. Love and hate are not as complicated as people make them out to be but they have different levels. You love your family because they have sheltered, raised, and provided for you. You love your friends because they offer social experiences, comfort, and laughter. You then have a lover which is the complicated part but everyone experiences having a lover different. You hate someone because they have physically, emotionally, and mentally hurt you. You can hate someone you do not even know because you see what they are like and you do not like what they do, how they act, or what they say. Love is wanting the best for people. Love is to show affection from the heart. To love is to give someone something special and not expect anything in return. Love can make you produce a life. Love is what you feel when you find your one and only. Realistically love is a frightening emotion. Many people are not able to Just reach out and grab it. Love makes you feel uncomfortable. Love rocks our thoughts and confuses our emotions. Everyone loves the idea of love or being in love. In movies love means living a happily ever after with the person you choose to spend forever with. Love plays games with your mind and makes you do crazy things that you did not think you were capable of. Love is an emotion you learn to feel and you must work hard to find love within you but work harder to keep it. Hate is wanting the worst for people. Hate is to show despise or cold heartedness. To hate is to not give anything at all but expect everything in return. Hate can make you take a life away. Hate is what you feel when someone takes away your one and only. Hate is an angry and hurtful emotion. It is a evil poison that overpowers the world but is a motivation to keep going. With so many hateful people and acts in this world, hate is so familiar. We learn about wars and genocides and realize it happened because of self interest, our history is because of hate. Hate is for the selfish, weak, and close minded people who ignore love. Everyone is so used to being hurt or revenging because of being hurt that hate has become a part of who you are. It gives you this illusion that you are in control of your emotions because you think you understand it. Love and hate define each other. Without hate there is no love, and without love there is no hate. At one point in your life or another you experience both of these emotions. Everyone experiences these emotions differently but it is true that both emotions change your behavior and make you act irrational. Lovers spread love, haters spread hate. Love is right and hate is wrong. How to cite Love and Hate, Papers

Benefits of Display Queueing Management System

Question: Describe about the Benefits of Display Queueing Management System. Answer: Introduction The outpatient trend in the United States health sector has been on an increasing since the beginning of the 21st century (Barton, 2009). Most patients prefer getting treatment in a single day then return home (Kaufman, 2007). However, commercial department indicates that the outpatient revenue is always below the budget (Halvorson, 2005). This demonstrates that health care suffers due to the inadequacy of funds to sustain the influx criteria described by outpatients. Healthcare management is only effective if patients get services required without taking much time waiting. There will be less burden of costs incurred to offer services. A less cost means that budget for outpatient is properly defined regardless of whether a patient has a Medicare or Medicaid. Nurses and other relevant staff members do not feel oppressed by the burden over responsibilities among others (Barton, 2009). Healthcare sector should ensure responsibility separation between the nurses and doctors attending to outpatients. This will create a culture of financial accountability, and this can encourage faster service delivery as well as promotes specialization of duties. Thus, whenever, a patient arrives, depending on the area of test and results, a responsible health officer takes over to provide treatment. In this paper, a deep analysis of and explanation of the financial environment in specialized outpatient department will be done to illustrate how the installation of Queue Display Management System (QDMS) will assist in cost reduction of providing services including decreased staff manpower need, reduced patient waiting time as well as reduced staff overtime compensation. Strategic Content The outpatients register reveals that visits and gross charges, health services, insurance facilities, medical equipment, and pharmaceuticals are of value to financial environment. Health services in a health care comprise of those who provide health services to patients. Health insurance is a cover or an obligation to a patient can use to pay for the bills accrued after getting medical attentions. Based on the responsibility definition, the staff should embrace teamwork. Through teams or groups, there is a convenient way of delegating responsibilities (Barton, 2009). Health officers can disseminate roles with ease knowing well the need of faster service delivery about budgetary issues. Upon the provision of services, outpatients should realize the quality of healthcare services through increased safety and improved favorable healthcare conditions. (Williams, 2008). Such programs motivate outpatients to visit healthcare often in case they have a health problem with the appropriate am ount required for such medical attention. Outpatient department can improve their revenue collection to necessitate their budget if they perform the following; Take a statistics on their visits: Taking records and data on the rate of outpatients inflow to a facility is an important practice. It helps predict the demand requirement and budgetary calculation geared to outpatients. The service gets prepared to handle its patients without the emergency need for either drugs or any other relevant services required (Margret, 2009). Register patients: A facility should register its patients such that a database is used to know who are to have a check-up visits, drug collection, and doctors appointments among other needs. Registration helps in calculation of the money spend, money collection and revenue trends in the healthcare. Therefore challenges of income groups can get solved. Utilize gross collections: Payments from outpatients can be pooled depending on the kind of treatment each receives then sort them by putting similar payment situations together. Thus revenue collection gets defined to help the management to estimate the groups and to predict an estimate of outpatient revenue. Aims and Objectives Aims: To analyze and explain the financial environment in specialized outpatient department. Objective: (i) To illustrate how the installation of Queue Display Management System (QDMS) will assist in cost reduction of providing services. (ii) To show that QDMS installation will reduce staff manpower need, reduced patient waiting time as well as reduced staff overtime compensation. Options Appraisal Queue display management system is a system used to control the number of people queueing for payment and for services related to health issues. It offers a scientific approach to solving the queuing problem in hospitals. More often it is applicable when the system cannot have the number of people in line get served. Health facilities have many people to care for; they have to line up in case a traditional system is applicable, a process through which most of the patients get tired or worse in health status. Therefore, QDMS is used as a faster and shorter way of solving problems related to outpatient demands. It captures the time per individual waiting and the health conditions of those waiting for services. Arrival rate, service rate value of serving the patients are also factors considered in this system. There are various queue systems that a facility dealing in outpatients can apply to control problems connected to high customer demand. One is the FIFO (First in First Out) which is the concept of queue most fair to patients. It considers patients depending on their arrival (Mohamad, (2007). The first patients are served first and leave first. It enhances a sense of equality and time bound. The other type that can be implemented is the SPF (Shortest Processed First) which involves offering services to patients who have less complicated issues. The procedures required to solve the problem is evaluated and if of less complication, medication is delivered first. It is not a fair system to employ. It leads to roars among the patients a situation that can worsen one's condition as well as discourages their willingness to visit the same facility. Based on the two options, FIFO seems to be most preferred since it is even fair to all patients than SPF. Therefore, the facility can install this type of QDMS through defined procedural steps which will help solve the under budget menace which is rampant with outpatients. Moreover, the facility can have a ready financial stability to cope with the patients demand wherever there is a need (Margret, 2009). The management will be motivated to exhaust all relevant sources of revenues for implementation. It requires detailed information on the status of each patient in the record and their proffered means of settling bills after treatment. This can enhance financial viability in the healthcare. Commercial Case Healthcare facilities mostly get funds from various categories of people and organizations to facilitate their service provision. The potential revenue sources include individual ability to pay, payment is made by another body or person (Third party), using Medicaid system, using Medicare means, self-insurance and insurances by commercial firms. However, a larger proportion of the funds come from other bodies which are not patients. They can be grants from countries or individuals, contributions by organizations, support from tax system among others. These non-patients sources are always triggered or driven by the government. Due to Medicaid and Medicare programs, a high percentage of health facilities expenses is solved by the programs. Therefore there should be no much money problem, and instead, health services should ensure that service delivery to outpatients either through ambulances, indoor treatments, workplace medication maximized efficiently. Through the use of Medicare, ti me management is realistic if a proposed system of payment is embraced. Use of PPS defined a computerized rate of payment where payments to more than health facility can be made once. Furthermore, it provides a possibility of not paying for related services. Contrary to the use of PPS, restructuring financial department is another way of improving outpatient services at reduced costs. Ambulatory care should be aimed due to its high value in the provision of such services by fixing and building them inaccessible areas. Accessibility reduces the tendency of health officers traveling to admit services to people. Technology is also important. It creates a possibility of integrating data a process that eliminates more labor force. It allows patients to access the system, acquire information and know the right body to consult. Lack of technology puts heath facilities at pressure to the employee, more people to provide information to patients and also directives about their problems Implementation Multiple queues; this system compel patients to take a ticket from a machine then queue randomly without a defined system (Silicones, 2016). The service is offered depending on the number of tickets registered on the system. Single queue if applied, it discourages and leads to in-turn kind if service delivery (Mohamad, 2007). However, people get assured that they are to be served due to its visibility process. Head queue; this system incorporates a single queue. The next person in line is required to do a single queue to eliminate any space or gap that may arise at service provision. A good queuing system for a health facility that can improve its service delivery by reduced affordable costs must have the following qualities; It must be fair to the patients or customers by not favoring or discriminating on the patients The management of a queue system should be systematic in such a way that no party feel to complain The queue process should be defined by outlining its beginning and ending, a definition that has to be known by clients. Patients should not be left frustrated on the queue without entertainment as a companion. Advantages of QDMS QDMS leads to improved productivity when used in a healthcare facility. Dealing with the system increase the pace of service delivery is achieved, a process through which less number of employees is required by the facility. It provides an opportunity of concentrating on other pressing issues. Thus health facility enjoys both faster, efficient operation and reduced costs incurred. Lower cost is contributed by the fact that less personnel is required (Silicones, 2016). Use of QDMS minimizes patients time to wait. The system being faster, contributes to a growth of hope among the patients. They believe of receiving attention as faster as possible thus relieve their tension and pressure that can rise due to excess waiting time. They got out satisfied and encouraged to come back again and again whenever they have medical challenges. In the long run, a facilitys reputation is build. Another advantage of QDMS is the increased satisfaction and patients retention levels. Satisfaction obtained due to faster and effective services increases the patients level of satisfaction as well as increasing a possibility of not losing them to a different facility (Silicones, 2016). Also, QDMS permits informative waiting period where the queuing system allows patients to know how long they will wait in line before being served. This builds confidentiality of waiting to get services as well as a firm commitment. Information displayed on the system updates waiting for patients in the relevant areas to consult in case of new discoveries on drugs, disease, and equipment. Before a patient is attended to, he/she can figure out through information displayed a problem solution mechanism or preventive mechanisms. QDMS will also enhance monitoring of performances in the healthcare facility in which it is installed. It outlines every health officers performance, and the number of people attended to (Silicones, 2016). Thus for performance reasons, a manager can use the queue system to track such records. Summary Installation of queueing display system comes with a lot of advantages to a facility dealing with outpatients. It reduces time wastage, the cost incurred, and customers frustration. It also improves performance level, facilitys reputation growth, service delivery, customer satisfaction and monitoring ability. When all qualities of a good queueing system are implemented, effectiveness and efficiency in performance cannot be an option. References Barton, P. L. 2009. Understanding the U.S. Health Services System. Chicago: Health Administration Press. Halvorson, G. C. 2005. Healthcare Tipping Points. Healthcare Financial Management. 17-19. Kaufman, K. 2007. Taking Care of Your Organizations Financial Health. Healthcare Executive, 15-18. Kendall, K.E., Kendall, J. E: System and Design. 8th Ed. Pearson Education, Harlow (2011). Lee, P.R., and C. L. Estes. 2003. The Nations Health. Sudbury, MA: Jones and Delmar Publishers. Lisa. B., Patricia, G., Glenn, S., John, T., Benard J. Tyson (2015). Innovation and Best Practices In Health Care Scheduling. Institute of Medicine. Litvak, E., M. Bisognano. 2011. More Patients, less payment: Increasing hospital efficiency in the aftermath of health reform. Health Affairs (Millwood) 30(1):75-78. Margret S. Veach. Whats On Your Plate: Ten Top Issue for 2006. Healthcare Financial Management, January 2006 Mohamad F.B. Alias (2007). Front Desk Customer Service for Queue Management System. University of Malaysia Pahang. Nursing and Allied Professionals Workforce Survey (2014). Healthcare Workforce: New Roles for a Changing Healthcare Delivery System. (GNYHA). Rivers, P.A., M. D. Fottler, and J. A. Frimpong. 2010. The Effects of Certificate of Need Regulation of Hospital Costs. Journal of Health Care Finance. Sandrick, K.M. 2008. Super CFO: Hospital Financial Leaders Soar to New Leadership Heights. Healthcare Financial Management. For current information on how the internet affects health and the provision of health services. The journal of Medical Internet Research. Silicones (2016). Five Major Benefits of Queue Management Systems. Retrieved: September, 21, 2016. Williams, S. J., and P.R. Torrens. 2008. Introduction to Health Services. Albany, NY: Delmar Publisher.

Allan Pinkerton and His Detective Agency

Allan Pinkerton and His Detective Agency Allan Pinkerton (1819-1884) never intended to be a spy. So how did he become the founder of one of the most respected detective agencies in America?   Immigrating to America Born in Scotland, August 25, 1819, Allan Pinkerton was a cooper, or barrel-maker.. He immigrated to the United States in 1842 and settled near Chicago, Illinois. He was an industrious man and quickly realized that working for himself would be a much better proposition for himself and family. After some searching, he moved to a town called Dundee that was in need of a cooper and quickly gained control of the market because of his superior quality barrels and low prices. His desire to continually improve his business actually led him down the path to being a detective. Catching Counterfeiters Allan Pinkerton realized that good quality raw materials for his barrels were easily obtained on a small deserted island close to town. He decided that instead of paying others to provide him with the materials, he would travel to the island and get it himself. However, once he got to the island, he saw signs of habitation. Knowing that there were some counterfeiters in the area, he surmised this could be the hideout that had long eluded officials. He teamed up with the local sheriff to stake out the camp. His detective work led to the arrest of the band. The local townspeople then turned to him for help in arresting the ringleader of the band. His natural abilities eventually allowed him to track down the culprit and bring the counterfeiters to justice. Founding His Own Detective Agency In 1850, Allan Pinkerton founded his detective agency based on his own incorruptible principles. His values became the cornerstone of a respected agency that still exists today. His reputation preceded him during the Civil War. He headed the organization responsible for spying on the confederacy. At wars end, he went back to running the Pinkerton Detective Agency until his death on July 1, 1884. At his death the agency continued to operate and would soon become a major force against the young labor movement developing in the United States of America. In fact, this effort against labor tarnished the image of the Pinkertons for years. They always maintained the high moral standards established by their founder, but many people began to view them as an arm of big business. They were involved in numerous activities against labor and during the late 19th and early 20th centuries. Pullman Strike (1894)The Wild Bunch Gang (1896)Ludlow Massacre (1914) Many labor sympathizers accused the Pinkertons of inciting riots as a means of keeping employment or for other nefarious purposes. Their reputation was harmed by their protection of scabs and business property of the major industrialists including Andrew Carnegie. However, they managed to last through all of the controversy and still thrive today as SECURITAS.

Top tips for smart email - Emphasis

Top tips for smart email Top tips for smart email Its easy to think of email as an electronic form chatting, but to do so can be dangerous. For instance, you may say something in email that you would never put in a letter. Yet in law they may amount to the same thing. At the very least, email has a permanence that a chance remark made over a cup of coffee never would. Email is also easy to misinterpret, lacking the visual clues (a smile, a wink) of face-to-face conversations. And you may never know if what you write provokes a strong emotional and potentially damaging response. For this reason, email is best suited for simple communications, such as: scheduling meetings updates easy-to-solve problems minutes. It is not suitable for: emotive issues complicated issues criticism. Anything that is likely to get an emotive response is best done face-to-face (difficult though that may be), or at least with a memo or letter. Why? Well just imagine youre giving someone bad news. The last thing you want to do is provoke them to blow their top in a counter email or even to send an angry email to other people. Cut the clutter Most people complain of getting too many emails. But there are ways to cut down on the number of messages you and your colleagues receive. Here are some tips: Distribute each message only to people who really must see it avoid copying to other people for information. Unsubscribe to e-zines and email newsletters if you never read them. (NB. Dont do this with spam see below.) Set up filters to file or delete particular types of email automatically. Never reply to unsolicited spam to ask to be removed from a mailing list: many unscrupulous companies use this to verify email addresses before spamming them even more. Never use email for complex issues pick up the phone instead. Likewise, avoid emotive topics like appraisals or requests for a pay rise. These are far better dealt with face-to-face.

The Personal and Professional Development of Students Essay

The Personal and Professional Development of Students - Essay Example My decision to appeal is mainly motivated by the fact that it has always been my cherished desire to pursue my higher academic qualifications from the university. The university is renowned for its personalized and excellent academic programs that significantly contribute to the personal and professional development of students. I strongly believe that my consistent high grade of 3.89 GPA in the academic programs and nomination to the Dean’s list would be a vital element in the reconsideration process. Moreover, last fall, I was not able to complete pre-calculus class (Math 43) due to ill health which was probably an important factor in my rejection. The calculus sequence would be completed by the summer, thus fulfilling all major requirements for the transfer. I am a self-driven individual with a passion for learning and tend to use paradoxical thinking to seek an innovative solution to mundane problems. I have actively participated in the Honors Program and Phi Theta Kappa t o push myself to a higher limit and motivate peers. Most importantly, the various modules of the course curricula are designed to provide persons with a strong knowledge-based degree which would facilitate more efficient and accurate decision-making process in the professional field in the area of economics and management. This would considerably complement my basic inquisitive nature and empower me with skills and information that can be applied to current situations and areas within personal and professional lives. I sincerely believe that the degree programs would be the right choice for me and help me realize my dreams and meet the challenges of time with great success.

Advanced Management and Design in Yotsuba Group Assignment

Advanced Management and Design in Yotsuba Group - Assignment Example Before the implementation of this type of network, this report acknowledges the fact that there are two types of networks that will be implemented in this setting. The report proposes that the company adopts a wired and wireless type of network system infrastructure (Akyildiz, Wang, & Wang 2005, p 123). This organization is highly reliant on a computer network. The downtime cost may be extremely high. The information technology department will be responsible for the maintenance and upgrades of the computer network (Biswas & Morris 2004, p 234). The greatest concern with the implementation of a wireless network is the security that will need to be implemented when installing an enterprise wireless LAN. Therefore, this document is aimed at providing a technical guidance to Yotsuba Group for the proposed deployment for the Wireless LAN (WLAN) Other floors will contain an equal population. Since the organization has a population of 290 employees, the network designers will work on the assumption that each floor will have an approximate number of 40 employees per floor. It will also be impossible to set individual offices for these employees, therefore, they will have an open office which will be structured in the following way; Each flow will have a design that will approximate;y have the same capacity. They will be wired and wireless connections to facilitate those employees who choose to come to work with their own computing devices. The figure below represents the cubicle arrangement that will accommodate four individuals. This, therefore, means that there will be 10 such cubicles in one flow with both a wired connection and wireless connections. The following questions were important before the deployment of the wireless network connection that would fit the needs of the 8 floor newly acquired Yotsuba Group building (Forman, &Zahorjan, 2004, p 214).

Discuss the following problems in relation to the Scots law of Coursework

Discuss the following problems in relation to the Scots law of contract. You must refer to primary sources such as judicial precedent and legislation in your answer - Coursework Example The plaintiff being a chief inspector of police force alleged that the defendant had violated this section by offering the knife for sale. It was held that the display of knife in the defendant’s shop was not an offer but an invitation to treat. Hence, no liability arose. Advertisements are generally regarded as invitation to treat and are not considered as valid offers. However, advertisements can also amount to a general offer which can be accepted by anyone. It depends on the words used in the advertisement whether it is to be treated as an offer or an invitation to treat. In Carlill v Carbolic Smoke Ball Company2, the defendants made a product called â€Å"smoke ball† which was claimed to be a cure for influenza. The defendants published an advertisement in various newspapers in which they claimed to pay  £100 to anyone who used their product according to the instructions but still contracted influenza. The plaintiff saw this advertisement and bought one of the balls. She used it three times daily for almost two months but contracted the flu. She claimed  £100 from the defendants. The defendants rejected her claim arguing that there was no legally binding contracted between them and the plaintiff. The courts held that the advertisement was not a unilateral offer to the whole world but it was open for acceptance for anyone who fulfilled the condition of using the product according to the instructions. The satisfaction of conditions constituted acceptance of this offer. Further, the purchase and use of the smoke ball constituted good consideration. Therefore, the defendants were held liable to pay  £100 to the plaintiff since there was a legally binding contract. Christina’s advertisement was a unilateral offer to anyone who fulfilled the condition of spending  £50 or more in Elegante. Anyone who fulfilled this condition accepted this offer and was entitled to the voucher. David

Expansion Analysis for BMW

Expansion Analysis for BMW 1. Prepare and implement a plan for the collection of primary and secondary data for assessing an area of business of your choice. a. Develop and use a questionnaire and justify its design for a particular purpose. 1.1 Research Topic General Area of interest: Expansion Diversification of Business. Specific sub area of interest: -BMWs expansion in car segment in Mumbai, India. More specific topic of interest: Which type of car segment should BMW expand their business in Mumbai, India. Research Topic BMWs expansion in particular car market segment. 1.1.1 Background BMW entered the Indian market in the year 2006 after their arch rival Mercedes-Benz. Both the German luxury car makers have the maximum market share in the luxury car market segment. Recently Audi has entered their market and is giving both the automobile companies a tough competition. BMW is able to overtake Mercedes-Benz in terms of sales and has been at the top of the luxury car market segment in India since the last four years. Audi is capturing the market segment rapidly with its new cars. So in order to remain at the top of the luxury car segment BMW as to react according to the change in trend and bring out new models to beat its competitors and block the entry of new competitors like Nissan, Porsche, Volkswagen, etc in their market segment. BMW has its sales subsidiary in Gurgaon, Delhi to develop its dealer network in India. BMW has established 14 dealers all over India. Mumbai is one of the largest cities of luxury car market segment in India. The SIAM (Society of Indian Automobile Manufactures) has reported that BMWs sales have grown by 12.76% to 1,020 units in July, 2009. The report also says that BMW has increased its sales by 43% to 3,000 units in 2010. BMW has future plans on increasing their dealership in eight more cities of India. BMWs management team can understand the taste of the Indian consumers based on the research conducted in Mumbai, India. Mumbai being the economic capital of India had the largest number of buyers of luxury cars in India. BMW had opened its first assembly center in Chennai in 2007 by seeing the potential growth in Indian market. BMW is really caution about its product launch in Indian markets because they just dont want to sell cars based on their brand value, but they wish to create better brand value by serving their customers with luxury cars with top of the line features, amazing performance and competing prices. BMW had surprised all its rivals by launching Rolls Royce cars in Indian market after studying the economic growth in India. But they still havent launched the cars of brand Mini because Indian customers are not ready for expensive small cars. BMW has always tried to make their cars on the basis of an idea of being practical and contemporary which has helped them succeed in luxury car segment in India. The firm has also made cars which are fuel efficient and eco-friendly (working on hybrid technology) has boosted their brand value and has helped them find many new customers. http://automobiles.mapsofindia.com/cars/bmw/ 1.1.2 Aim for the Research Project The aim for the research topic is to find out in which market segment should BMW make expansions (produce new models) in Mumbai. 1.1.3 Objectives The objectives for my research are to gather primary information for the research through Descriptive or Survey Research Design with the help of a questionnaire, secondary information via the staffs of the car companies and through companies sites, and conclude by research analysis and present it as a report to the BMWs management team. 1.2Research Leedy (1985) defines research as the manner in which we attempt to solve problems in a systematic effort to push back the frontiers of human ignorance or to confirm the validity of the solution to problems others have presumably resolved. 1.2.1 Research Design Research Design is defined as a framework or blueprint for conducting a marketing research project. It specifies the details of the procedure necessary for attaining the information needed to structure and/or solve marketing research problems. http://destinydawnmarie.blogspot.com/2007/05/research-design.html 1.2.2 Type of Research Design Chosen Descriptive or Survey Research Design is used for the research as it attempts to describe and explain conditions of the present by using many subjects and questionnaires to fully describe a phenomenon. Survey research design /survey methodology is one of the most popular for dissertation research. http://www.dissertation-statistics.com/research-designs.html 1.2.3 Primary Secondary Research The methods used for primary research is Descriptive or Survey Research Design method by which qualitative data is collected through questionnaires. The questionnaire is filled by 100 people visiting the showrooms of BMW, Audi Mercedes-Benz and the data collected is analyzed and a conclusion is made. The questionnaire is designed to know the preference of the type of car segment people prefer to buy. Secondary data is collected from the showroom managers, balance sheet of companies and from the companys site. Using both primary and secondary research a conclusion is drawn and presented in form of a report to the BMW management. 1.2.4 Network Diagram The network diagram is used to show how the market research is carried out and data is analyzed and generated into a report for the management of BMW. PD = Primary Data, SD = Secondary Data Diagram 1: Network Diagram 1.3.1 Questionnaire for Primary Research 1.3.2 Analysis of the Questionnaire The first question was asked to determine the ratio of gender of 100 people who had been a part of this survey. The result showed that out of the population of 100 the ratio of Men: Women were 7:3. The number of female who came to the showroom was 30 and the number of male was 70. Gender: Male = 70 People Female = 30 People Diagram 2: Gender The second question is a general question asked to check how much the Indian people prefer to drive their car. The data collected showed that 95% of the people prefer driving their cars and 5% of the people do not drive their cars. People who like driving their car (Yes) = 95  Ã‚   People who dont drive their car (No) = 5 Diagram 3: People Who Prefer Driving Their Car The third was based on how many cars each one owned who was surveyed. The data collected showed that 1 car was owned by 15 % people, 2 cars were owned by 10% people, 3 cars are owned by 25% people, 4 cars are owned by 10% people, 5 cars owned by 15% people, 6 cars owned by 15% people, 7 cars owned by 5% people, and 8 cars owned by 5% people. Number of cars owned: 1=15 people   2=10 people   3=25people   4=10 people   5=15 people   6=15 people   7=5 people   8= 5 people Diagram 4: Number of Cars Owned The fourth and fifth questions were asked to gather the information for the company to check the preference of what type of car the people who were surveyed preferred. The data collected was tabulated according to the age group. Age Group of People Surveyed and their Preference for the Type of Car Diagram 5: Preference of Type of Car of People of Different Age Group The sixth question was asked to see what price range the Indian customers prefer when they plan to buy a car. Price range of cars (00,000 Rupees) 20-40 = 25 people 40-60 = 40 people 60-80 = 25 people 80-100 = 10 people  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Diagram 6: Price Range of cars (00,000 Rs) The data collected showed the price range preferred by the Indian customers. The data showed that 25% people preferred car in the range 20-40 (00,000 Rs.), 40% people preferred car in the range 40-60 (00,000 Rs.), 25% people preferred car in the range 60-80 (00,000 Rs.), and 10% people preferred car in the range 80-100 (00,000 Rs. This data is also essential as this will help the company to make cars according to the taste of their customers. 2. Create information for decision making by summarising data using representative values, and use the results to draw valid and useful conclusions in a business context. a. Analyse the data collected in Task 1 using measures of dispersion, and use to assess an area of business of your choice. b. Use quartiles, percentiles and correlation coefficient, and use these to draw useful conclusions in a business context. 2.1 Quartile, Quartile Range and Quartile Deviation a. Sedan Quartiles Nth Value = = 45 Q1 = Q2 =   Q3 = Quartile Range QR = Q3 Q1 = 39 18 = 21 years Quartile Deviation QD = = 10.5 years b. SUV Quartiles Nth Value = = 35 Q1 =   Q2 = Q3 = Quartile Range QR = Q3 Q1 = 47 32 = 15 years Quartile Deviation QD = = 7.5 years c. Sports Car Quartiles Nth Value = = 20 Q1 = Q2 = Q3 = Quartile Range QR = Q3 Q1 = 38 18 = 20 years Quartile Deviation QD = = 10 years 2.2 Mean, Variance, Standard Deviation Coefficient of Correlation a. Sedan Mean = xÃÅ'†¦ = = = 35 Variance = = = 66.67 Standard Deviation = ÃŽ ´ = = = 8.16 Coefficient of Variation = = = 0.23 b. SUV Mean = xÃÅ'†¦ = = = 39.28 = 39 (approx.) Variance = = = 81.71 Standard Deviation = ÃŽ ´ = = = 9.04 Coefficient of Variation = = = 0.23 c. Sports Car Mean = xÃÅ'†¦ = = = 32.5 Variance = = = 78.75 Standard Deviation = ÃŽ ´ = = = 8.87 Coefficient of Variation = = = 0.27 2.3 Coefficient of Correlation of Pricing and Age Group Sedan Car Correlation Coefficient = r = r = r = r = = = 0.16625701 = 0.17 (approx.) SUV No. of People Age Group (X) Pricing Range (Y) XY X ² Y ² 1 21 35 735 441 1225 2 23 45 1035 529 2025 3 27 45 1215 729 2025 4 27 55 1485 729 3025 5 29 65 1885 841 4225 6 31 75 2325 961 5625 7 31 70 2170 961 4900 8 32 80 2560 1024 6400 9 32 85 2720 1024 7225 10 35 35 1225 1225 1225 11 35 45 1575 1225 2025 12 36 50 1800 1296 2500 13 36 60 2160 1296 3600 14 37 45 1665 1369 2025 15 37 55 2035 1369 3025 16 38 60 2280 1444 3600 17 38 60 2280 1444 3600 18 38 65 2470 1444 4225 19 39 40

Their Eyes Were Watching God Essay -- Literary Analysis, Zora Neale Hu

In Their Eyes Were Watching God, by Zora Neale Hurston, the relationship between Janie and Nanny is one of great dispute over if it is healthy or not. The idea that the most influential person in Janie’s life is also the one who triggered her struggles when she was becoming a woman is sadly ironic. Nanny’s true influence on Janie is brought to light through symbolic, and decaying diction, Biblical, and Greek Mythological allusions, and natural metaphors, by describing Janie’s journey to womanhood, through finding her own opinion, acquiring a stable life from Nanny, her maturation, and what she gained when becoming a woman. Through the use of symbolic diction, decaying diction, and metaphors, Hurston illustrates Janie’s inner struggle around accepting Nanny’s opinions as the correct ones. Inside Janie’s conscious self, â€Å"There is a basin in [her] mind where words float around on thought and thought on sound and sight†¦Ã¢â‚¬  where she can think freely with thoughts that are, â€Å"†¦untouched by words† (24). This is a place where Janie can flourish by thinking about ideas without being inhibited by peer pressure. To truly understand the ideas formed in Janie’s mind, it is necessary for Janie to get in touch with her body and herself. However, through symbolic diction, it is clear that Janie’s impressionability leads her to not completely understand these thoughts; she has not reached the level of maturity necessary for this level of self-reflection. These qualities cause Janie to have the tendency to mirror Nanny’s opinions on issues, even when she internally disagrees with them. This tension is demonstrated when, â€Å"Nanny entered this infinity of conscious pain again on her old knees† (24). The â€Å"conscious pain† (24) which Janie speaks... ... Nanny’s ideals, values, and opinions. Every aspect of Nanny was drilled inside of Janie, and once Nanny died, Janie was finally a free woman. The reason Janie was able to truly become a woman was because she realized that she was able to become a woman because when Nanny died she set her free. During the journey that Janie went through when she became a woman she gained self-knowledge, and understood on a deeper level why Nanny did things. While Janie matured, it looked at first glance like Nanny was hindering her advancement. However, Nanny’s controlling actions were justified by her belief that she was doing the right thing, and that God would look after Janie. It is difficult to become a person unimpeded by what other people think, it took Nanny’s death for Janie to be released of an important influence, and never return to this time in her life.

Airborne Internet †Paper Essay

Airborne Internet is a concept that overlays computer network theory and principles into the transportation realm. The goal is to create information connectivity by providing a general purpose, multi-application data channel for people in transit. It is an approach to provide a general purpose high speed digital network to aviation. In doing so it has the potential to provide significant cost savings for aircrafts operators and the FAA, as it allows the consolidation of many functions into a common data channel. Numerous applications can use the same data channel. It gets its name from the fact that it works like the real internet. AirborneInternetbeganasasupportingtechnologyfor NASA’s Small Aircrafts Transportation System. But there is no reason that A. I should be limited to SATS-class aircraft. All of aviation, and even transportation, has the potential to benefit from A. I. Airborne Internet provide a general purpose data channel that numerous applications can use. By combining application and data functionality over a common data channel, aviation has the potential to significantly reduce costs for equipage on the ground and in the aircraft. The demand for Internet services is exploding and this creates a strong demand for broadband, high data rate service. It is expected that there will soon be a worldwide demand for Internet service in the hundreds of millions. The growth in use of the World Wide Web and electronic commerce will stimulate demand for broadband services.

The Cherokee Princess Myth - Common Family Legends

The Cherokee Princess Myth - Common Family Legends My great-great-grandmother was a Cherokee Indian princess! How many of you have heard a similar statement made by one of your relatives? As soon as you hear that princess label, the red warning flags should go up. While they are sometimes true, stories of Native American ancestry in the family tree are often more fiction than fact. The Story Goes Family stories of Native American ancestry often seem to refer to a Cherokee princess. Whats interesting about this particular legend is that it almost always seems to be a Cherokee princess, rather than Apache, Seminole, Navajo or Sioux - almost as if the phrase Cherokee princess has become a clichà ©. Keep in mind, however, that almost any story of Native American ancestry may be a myth, whether it involves the Cherokee or some other tribe. How it Began During the 20th century it was common for Cherokee men to use an endearing term to refer to their wives that roughly translated as princess. Many people believe this is how princess and Cherokee were joined in the popular Cherokee ancestry myth. Thus, the Cherokee princess may have really existed- not as royalty, but as a beloved and cherished wife. Some people also speculate that the myth was born in an attempt to overcome prejudice. For a white male marrying an Indian woman, a Cherokee princess may have been a little easier to swallow for the rest of the family. Proving or Disproving the Cherokee Princess Myth If you discover a Cherokee Princess story in your family, begin by losing any assumptions that the Native American ancestry, if it exists, has to be Cherokee. Instead, focus your questions and search on the more general goal of determining whether there is any Native American ancestry in the family, something that is usually untrue in the majority of such cases. Begin by asking questions about which specific family member was the one with Native American ancestry (if no one knows, this should throw up another red flag). If nothing else, at least try to narrow down the branch of the family, because the next step is to locate family records such as census records, death records, military records and records of land ownership looking for any clues to racial background. Learn about the area in which your ancestor lived as well, including what Native American tribes may have been there and during what time period. Native American census rolls and membership lists, as well as DNA tests can also potentially help you prove or disprove Native American ancestry in your family tree. See  Tracing Indian Ancestry  for more information. DNA Testing for Native American Ancestry DNA testing for Native American ancestry is generally most accurate if you can find someone on the direct paternal line (Y-DNA) or direct maternal line (mtDNA) to test, but unless you know which ancestor was believed to be Native American and can find a descendant down the direct paternal (father to son) or maternal (mother to daughter) line, it isnt always practical. Autosomal tests look at DNA on all branches of your family tree but, due to recombination, are not always useful if the Native American ancestry is more than 5–6 generations back in your tree. See Proving Native American Ancestry Using DNA by Roberta Estes for a detailed explanation of what DNA can and cant tell you. Research All Possibilities While the Cherokee Indian Princess story is almost guaranteed to be a myth, there is a chance that this cliche stems from some type of Native American ancestry. Treat this as you would any other genealogy search, and thoroughly research those ancestors in all available records.

Improvements Essays

Improvements Essays Improvements Essay Improvements Essay Kevin Cao Professor McQueeney English Composition 1 24 October 2012 Annotated Bibliography In the beginning of her essay Organ Sales Will Save Lives, Joanna Mackay says that there are thousands of people that are in need of kidneys and thousands that are willing to sell their kidneys. So what’s stopping these people from getting the kidneys? We are. Our government has prohibited the sale of human organs. The government should not ban this. In fact, they should actually regulate it.People’s lives are on the line because they need these organs immediately. A family member who offers to donate a kidney to another family member could not do so because the government has banned it. The government should regulate the sale of human organs because people are being forced to wait in line for a cadaverous kidney for ten years. â€Å"Were losing some 6,000 people per year to the organ shortage - more than twice the number killed in the Sept. 11 terrorist attacks,† says Dav id L.Kaserman, a professor of Economics at Auburn University in Alabama. â€Å"Its completely unethical to let so many people die every year simply because some people think its wrong to pay donors. † People that are in need of a kidney will do anything to obtain one however they could. Once a kidney has stopped working, nothing can be done to revive it. When a person’s kidney has failed, there are only two options to treat it: dialysis or kidney transplantation. Dialysis is temporary and acts as an artificial kidney. Dialysis is very expensive and harsh.Dialysis filters your blood the way a kidney would. It doesn’t work 100%, but it works. People who are being treated with dialysis will be hooked up to a machine for the rest of their lives. When patients undergo dialysis, they should not add any stress because it will make them feel very faint and tired. Adding stress will keep you from doing your daily routines. Joanna MacKay says in her essay, â€Å"in the y ear 2000 alone, 2,583 Americans died while waiting for a kidney transplant; worldwide the number of deaths is around 50,000 (93).If governments had regulated the sale of human organs, these people would have lived. People who offer to donate a kidney should be able to. The government should not be able to deny these people’s request. Mackay, Joanna. â€Å"Organ Sales Will Save Lives. † Norton Field Guide to Writing with Readings. Ed. Richard Bullock and Maureen Daly Goggin. 2nd ed. New York: Norton, 2010. 92-96. Print. Hansen, Brian. â€Å"Organ Shortage. † CQ Researcher. 21 Feb. 2003. Web. 24 Mar. 2003.

History, The Versailles Peace Treaty of 1919 Essay

History, The Versailles Peace Treaty of 1919 - Essay Example Nicolson, who was a member of the British delegation to the Paris Peace Conference in 1919, offers an important view of the peace process that resulted in the Versailles Peace Treaty of 1919. Significantly, the author deals with the transitional phase between pre-war and post-war diplomacy and throws some light on the Paris Peace Conference. In the book, Nicolson presents his theses in the background of his memory concerning those congested days and offers a convincing explanation of the major consequences of the peace treaty. His main thesis of the book is that â€Å"Given the atmosphere of the time, given the passions aroused in all democracies by four years of war, it would have been impossible even for supermen to devise a peace of moderation and righteousness†¦ All that I hope to suggest is that human error is a permanent and not a periodic factor in history, and that future negotiators will be exposed, however noble their intentions, to futilities of intention and omissio n as grave as any which characterized the Council Five.† (Nicolson, 2001. P. 7-8). Therefore, the recollections of the British diplomat Nicolson in the form of the book Peacemaking 1919 has great relevance in realizing the consequences of the Versailles Peace Treaty of 1919. Similarly, the legendary economist of the 20th century, Maynard John Keynes, offers an essential treatise of social science in the book The Economic Consequences of the Peace. This paper makes a reflective exploration of these two important books about the Versailles Peace Treaty of 1919 in order to summarize the major arguments of the works, placing the works within the historical context of the period in which they were written. The Economic Consequences of the Peace by the legendary economist John Maynard Keynes is generally regarded as the most influential social science treatise of the 20th century, and this

How Title IX has Affected Public Policies in the U.S Research Paper

How Title IX has Affected Public Policies in the U.S - Research Paper Example Membership in women’s athletics has grown due to numerous factors. The leading cause is the far-reaching transformation in society’s treatment of and outlooks toward women, as well as a new awareness of women of their own athletic abilities and involvement (Mezey & Gluck 2003). Basically, the boost in membership of women in athletic programs and the increase in public policies addressing sex discrimination in education institutions began since the inception of Title IX. History of Title IX The Congress in 1972 endorsed Title IX of the Educational Amendments. Since 1972, the development toward sex equity in school athletic programs has been notable, although not without its problems, limitations, and flaws. Although the first guideline about the execution of Title IX was not made public until 1975 and colleges and high schools were granted until 1978 to meet the terms, its enactment conveyed a direct notice to athletic courses all over the nation (Carpenter & Acosta 2005 ). The law at this time clearly declared that women cannot be singled out or unfairly treated in any school activity or program where the school obtained federal support. Soon after, participation of women in athletic programs skyrocketed (Zimbalist 1999, 58): In 1971, 294,015 girls participated in high school sports; that number increased 2.8 times to 817,073 in 1973, and to 2.08 million in 1978. At the college level, 31,852 took part in varsity sports in 1971, and by 1977 the number had more than doubled to 64,375. Nevertheless, this initial thrust was not maintained as incompetent implementation machinery and legal barriers weakened the prospects of Title IX. The Office of Civil Rights (OCR) of the U.S. Department of Education, the department assigned to address sex... How Title IX has Affected Public Policies in the U.S.? Title IX has indeed changed public policy in the United States. Thus, this essay discusses how Title IX has influenced American public policy. The existence of legal alternatives resulted in a heightened dependence on the legal institution to resolve the issue of sex discrimination. Women filed cases against unfair treatment and they were frequently victorious in their lawsuits. Yet, all over the mid-1980s, a series of problems overwhelmed the women’s movement (Blumenthal 2005). The unsuccessful ratification of the Equal Rights Amendment and constraints inflicted on the implementation of Title IX by the Grove City College—the school that declined to recognize a Title IX agreement form-- resolution of the Supreme Court brought the condition at a deadlock all over this period (Zimbalist 1999). Title IX has considerably enhanced employment and educational prospects for women. However, assessing the benefits and inequalities confirms that Title IX should be reinforced and implemented. The Office of Civil Rights should be aggressive and oblige schools to release information that shows how they have supported Title IX provisions. But, most importantly, public policy in the United States has been informed of the entire scope of Title IX safeguard, the benefits that women have gained consequently, and the problems that still exist. The effect of Title IX on civil rights policy and on the larger policy process cannot be miscalculated.

How Apple Can Gain Competitive Advantage through Leveraging Its Coursework - 1

How Apple Can Gain Competitive Advantage through Leveraging Its Internal Resources and Competencies - Coursework Example According to the research findings, it can, therefore, be said that Apple is the second-largest global information technology company by revenues and can leverage its internal resources and core competencies to attain market leadership position in the industry. The PEST (political, economic, social-cultural, and technological) analysis is useful in understanding the macroenvironment facing Apple. The political environment is stable, but Apple is required to adhere to legislation on product quality and consumer health. The economic environment is favorable due to positive economic growth, stable interest rates, and high disposable consumer incomes. The social-cultural environment is characterized by favorable attitudes towards sophisticated consumer electronics, high education levels and high demand for information. The technological environment is favorable for the business activities of Apple due to the recent advancements in mobile computing, research and development, and growth in internet communications. Apple has various internal resources that it can be utilized to attain a competitive edge in the market. Accordingly, Apple has various core competencies that present unique strengths that can be utilized to differentiate its business activities and drive competitive advantage. Apple has both tangible and intangible resources that it can leverage to attain high market share and competitive advantage in the market. Some of the tangible resources of Apple include the plant and equipment, buildings, capital, and human talent. Apple has highly qualified human resources that have the required education, skills and attitudes to drive innovation in the company. Apple has invested heavily in training and development of its research and innovation teams.

To Hang or Not to Hang Essay Example for Free

To Hang or Not to Hang Essay The debate and controversy surrounding the issue of death penalty has been revisited numerous times.   Bohm (1991) rightly concludes that â€Å"over the last decade and a half, few issues have received greater attention in criminology and criminal justice than the proper role of capital punishment in this society.†[1](p.4)   And like most social debates, the battle has been fought beyond the legislative halls and into the everyday grind of daily life.   Opinions are abundant as individuals passionately make the cases in support of or in opposition to the penalty of death.    And through the written word, this writer wishes to contribute to the debate. Thesis   It is this writer’s view that the death penalty should be abolished.   However, it must be clearly stated that this opinion is not primarily founded on the usual moral or religious reasons.   Rather, abolishment of the death penalty should be had as it is a waste of potentially productive human life and is contrary to the interests of the state.   This paper, in the latter sections, will also introduce an alternative model to death penalty that will reconcile the points-of-view of those in favor and those opposed to the penalty. In order to sufficiently discuss the arguments for the abolition, it is necessary that the movement, dubbed the ‘Abolitionist Movement’, be traced to its roots.   According to Schabas (1997), â€Å"the abolitionist movement finds its roots in the writings of European theorists Montesquieu, Voltaire and Bentham, and English Quakers John Bellers and John Howard. However, it was Cesare Beccarias 1767 essay, On Crimes and Punishment that had an especially strong impact throughout the world. In the essay, Beccaria theorized that there was no justification for the states taking of a life.†[2] (p.13)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Those in favor of abolishing the death penalty usually present a case founded on the following arguments that the death penalty (1) is a cruel, inhumane and degrading punishment, (2) does not serve as an effective deterrent to crime and (3) is morally reprehensible as only the Supreme Power has the right to take a human life, especially considering that the courts’ pronouncement of guilt may be subject to error.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The first argument is reiterated by Amnesty International (AI), the leading international non-governmental Human Rights organization calling for the abolition.   According to AI, â€Å"[a]n execution, just like torture, involves a deliberate assault on a prisoner. Even so-called humane methods such as lethal injection can entail excruciating suffering.†[3]   In Why Abolish the Death Penalty? (2007), the same organization called on the United Nations to abolish the penalty by likening it to torture: â€Å"[l]ike torture, an execution constitutes an extreme physical and mental assault on a person already rendered helpless by government authorities.†[4] If tortuous acts are now found to be universally reprehensible, there is no logical argument why capital punishment could not be considered in the same light.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Secondly, the statistics with regard to the relationship between capital punishment and crime rates are contradictory and inconsistent.   Many factors affect criminality in the society: socio-economic conditions, poverty rates, levels of education etc.   By saying that the institution of capital punishment will ensure a crime-free society, or atleast lessen the incidences of criminality, is misleading and uncorroborated by statistical data.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thirdly, there is a question of morality involved in this debate. Does the state have the moral ascendancy to take away a person’s life?   There are obviously religious issues that are interlocked within this debate. However, even despite whatever religious arguments there may be, there is still the great issue of the court’s fallibility.   There have been many cases, well-documented at that, wherein a pronouncement of guilt has been overturned. How then could one ensure that we are not killing innocents? Upon closer examination, â€Å"the practice of the death penalty reveals that no criminal justice system is, or conceivably could be, capable of deciding fairly, consistently and infallibly†¦ criminal justice systems are vulnerable to discrimination and error. Expediency, discretionary decisions and prevailing public opinion may influence the proceedings.†[5] Anti-Thesis Those who support the continued application or the reinstitution of the death penalty use the issue of deterrence as their main argument.   It is the first and foremost duty of the state to protect its citizens from dangers to their persons and property.   The death penalty is one way of accomplishing this task. In Debating the Death Penalty: Should America Have Capital Punishment? The Experts on Both Sides Make Their Best Case (2004), Bedau writes that â€Å"[p]erhaps the most straightforward argument for the death penalty is that it saves innocent lives by preventing convicted murderers from killing again.†[6](187) This conclusion is rooted in the logic that for those of reasonable intelligence and unimpaired faculties, there is usually a thought-process (even if short-lived) that precedes the commission of an act; a thought process that weighs the pros, cons and possible consequences. In the above quoted work by Bedau, Professor James Q. Wilson explains that     Ã¢â‚¬Å"[p]eople are governed in their daily lives by rewards and penalties of every sort. We shop for bargain prices, praise our children for good behavior and scold them for bad, expect lower interest rates to stimulate home building and fear that higher ones will depress it, and conduct ourselves in public in ways that lead our friends and neighbors to form good opinions of us. To assert that ‘deterrence doesnt work’ is tantamount to either denying the plainest facts of everyday life or claiming that would-be criminals are utterly different from the rest of us.†[7] (189) â€Å"In order to understand the complex question of capital punishment as a deterrent,† writes Bedau in The Death Penalty in America: An Anthology (1964), â€Å"it is necessary to place it within the context of the nature and purposes of punishments in general. Punishments under law are usually framed with a two-fold purpose—retribution and prevention.†[8](258) A punishment serves to incapacitate the offender in order that he or she will no longer to able to commit more crimes.   This may be done relatively (through incarceration) or absolutely (through capital punishment).   â€Å"But by far the most common way to employ a punishment as a preventative of crime is to adopt a sufficiently severe penalty so as to compel general obedience out of fear of the consequences of disobedience—the classic doctrine of deterrence.†[9] (260) It must be noted that the State is not a gleeful party in this debate that revels with each death of a wayward citizen.   The death of a citizen is a tragic event; tragic but necessary with the view of safeguarding the rest of the unerring population.   Not only will it ensure that rapists and murderers will feel the full brunt of the law’s retribution, it will discourage others with similar deviant tendencies. Those who cry for abolition, twist Sacred Scripture to suit their needs.   An example of how misleading abolitionists’ arguments can be is reflected in this passage from Bedau (1964)[10]: Many who oppose capital punishment make a strong argument out of the Sixth Commandment: Thou shalt not kill ( Exod. 20:13). But they fail to note the commentary on that Commandment which follows: Whoever strikes a man so that he dies shall be put to death. If a man willfully attacks another to kill him treacherously, you shall take him from my altar that he may die ( Exod. 21:12,14). It is faulty exegesis to take a verse of Scripture out of its context and interpret it without regard to its qualifying words. (124)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Capital Punishment, therefore, is a necessary measure to ensure that the state has sufficient leverage against those who commit heinous crimes.   Its modern application is spared for those individuals who have insurmountable evidence against them.   Supporting the death penalty does not mean that there are some people who deserve to die.   Rather, it means that every individual in society deserve to have safe streets for themselves and for their children. Synthesis   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Like the proponents for each faction in this debate, I too have a passionate argument for the abolition of capital punishment.   However, I oppose it not merely on the bases of the conventional arguments, outline in the first section.   Personally, I am not wholly convinced with the arguments and rationale of either side. To clarify my claim, I cannot in good conscience support capital punishment because it is a waste of a potentially productive human life.   Furthermore, on some level, I feel that death is not the ultimate retribution.   For heinous crimes like the rape of a minor or the murder of a child, as a citizen, I would expect nothing less than the full wrath of the law unto a person. If the death penalty were abolished from systems entirely, the remaining ‘heavy’ retributive method left for the state would be lifetime imprisonment without the possibility of parole.   This would, and is probably already, straining the resources of the states by having to build more prisons with money that could have otherwise gone into other areas of society that need rehabilitation: healthcare, education, etc. Therefore, I see another model as an alternative: Death Penalty should be the choice of the condemned person.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If the thought of death is unpalatable to the inmate, as it could understandably be, there should be a system of Death row livelihood put into place.   But instead of the inmates getting the revenues or even a portion of it, the money created should either be put back into the government system, using the funds to benefit causes like education that are definitely of more societal worth than expending money on killing these people.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are many non-threatening jobs that could be done by inmates from the safety of their own prison cells, like sorting mail or doing laundry.   This would create an entire labour force that supports itself.   Unlike slavery or involuntary servitude, these inmates have been found guilty of heinous crimes, none of which (ideally) would be of having the wrong skin-tone.   One of the main reasons for the existence of a penitentiary system is not merely to punish but also to rehabilitate those who have been found of being a danger to the rest of civilized society. How then does killing them or keeping them incarcerated accomplish that? We would be making more animals than saving human beings.   By putting them to work, it would not only make the abolitionists happy but also the coffers of the state would get healthier. And more importantly, it cannot be involuntary servitude should the inmate opt to work instead of being injected with a deadly cocktail, or being electrocuted, hung or shot by a firing squad.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Surely after years of human evolution, we can find a better, more intelligent way of punishing those that dare to wreak havoc and endanger the rest of civil society. Reference Page Amnesty International.   Death Penalty. Retrieved from www.amnesty.org on 22 July, 2008 Amnesty International. Why Abolish the Death Penalty (2007). Retrieved from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   www.amnesty.org on 22 July, 2008 Bedau, A. (2004). Debating the Death Penalty: Should America Have Capital Punishment? The Experts on Both Sides Make Their Best Case. Oxford University Press. New York. Bedau, A. (1964) The Death Penalty in America: An Anthology. Aldine Publishing.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Chicago. Bohm, R. ed. (1991) The Death Penalty in America: Current Research. Anderson   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Publishing Co. Schabas, W. (1997). The Abolition of the Death Penalty in International Law. Cambridge University Press, second edition    [1] Bohm, R. ed. (1991) The Death Penalty in America: Current Research. Anderson Publishing Co. [2] Schabas, W. (1997). The Abolition of the Death Penalty in International Law. Cambridge University Press, second edition [3] Amnesty International.   Death Penalty. Retrieved from www.amnesty.org on 22 July, 2008 [4] Amnesty International. Why Abolish the Death Penalty (2007). Retrieved from www.amnesty.org on 22 July, 2008 [5] ibid. [6] Bedau, A. (2004). Debating the Death Penalty: Should America Have Capital Punishment? The Experts on Both Sides Make Their Best Case. Oxford University Press. New York. [7] Ibid. [8] Bedau, A. (1964) The Death Penalty in America: An Anthology. Aldine Publishing. Chicago. [9] Ibid. [10] Ibid.

Impact of Advertising on Consumer Price Sensitivity

Impact of Advertising on Consumer Price Sensitivity Selling things are the focus of any business and to sell a product marketing is a key factor and main step to make people buy the product. In addition, the foremost thing under marketing is advertising, which is the only way with which you can change the perspective of the product in peoples mind. It is actually a form of communication intended to persuade and audience (viewers, listeners or readers) to purchase the product. The intention of actually enlightening on advertising is to know whether advertising has any impact on consumer price sensitivity or not. It does affect the consumer and their buying behavior but to what extent what are the variables and how this is effecting consumers sensitivity toward purchasing a certain product is been elaborated below. H0: Advertising Have an Impact on Willingness to Pay by a Consumer It is relevant to my article because of using demand curve to gather the impacts of advertising on consumer price sensitivity. In this paper The Impact of Advertising on Consumer Price Sensitivity in Experienced Goods Markets written by Tullen Erdem, Michael Keane, Baohong Son (2007), four categories of consumer goods are considered to examine how TV advertising and other marketing activities affect the demand curve facing a brand. Advertising affects consumer demand in many different ways. The authors observed in this article, that advertising is a reason to fall consumers price sensitivity for a particular brand. To understand how advertising effects price sensitivity one needs to estimate how it shifts the shape of the demand curve, which means estimating a demand system for all brands. Estimation of demand among four products, resulting one had a different response in WTP and that is because of focusing on one distinctive feature of the product. The effects of advertising on the shape of the demand curve depend on vertically or horizontally differentiated (attributes) of the product. Advertising stresses on vertical (claims marginal consumers) and horizontal characteristics (a brand perceived as having an advantage) will increase WTP most for those infra-marginal consumers. A supermarket scanner data used on four product categories to examine how advertising use experience, price, promotional activity in the determination of demand. Advertising affect the price elasticity of demand in two different ways: Firstly, advertising affect the limits of the demand functions of individual consumers more or less price sensitive, secondly advertising may affect the number of the set of consumers. The toothpaste and toothbrush panels cover 157 weeks including households in Chicago and Atlanta while ketchup and detergent panels cover 130 weeks included households in Sioux Falls, South Dakota and Springfield. Weekly advertising intensity measures gross saving points for each brand in the market and 60% of households linked to TV ads for last 51 weeks restricted only who bought 3 times over the period. The toothpaste panel contains 345 households who made 2880 purchases, toothbrush panel contains 167 households who made 621 purchases; detergent panels contains 581 households who made 3419 purchase and ketchup panel contains 135 households who made 1045 purchases. Advertising provides more soft information in the ketchup category (differentiated horizontally e.g. thickness in Heinz) and more hard information (vertically differentiated like quality, such as cavity fighting power in toothpaste, removal of plaque in toothbrush and cleansing power in detergent) and is obvious that nat ure of ad varies according to product. Advertising is more likely to increase price sensitivity and lead to more pro- competitive effects when the hard information is in advertising (e.g. relative quality information) rather than soft (e.g. image oriented). All products observed by different brands of same category by market share, mean price, ad frequency, display frequency, feature frequency and mean coupon availability. The statistics are in this way that there are three kinds of variables, like percentage of purchases (covers brand loyalty), ad viewing habits, and willingness to pay with reference to prices that offered. For all 18 brands, advertising reduces price sensitive but increases the prices. Advertising is not profitable because it lowers the elasticity of demand, but lifts the level of demand. The more the noisy signs of product attributes in advertisements have lower variance alternative and have greater WTP while non-risky consumers have higher variance even for the same features. This relates to the view that non-price advertising affect differently due to consumers diverse tastes. Advertising raises the level of demand by increasing the equilibrium price elasticity and decreasing the equilibrium price. Price advertising and non-price advertising affects the demand curves by costs of gaining information related to price, types of consumers and consumers tastes that visits the stores. People who are less sensitive to price are uncertain about attributes. Price advertising affects stores demand curves differently if consumers have different costs of acquiring price information, and differe nt types of consumers visit each store. It means that advertising is complimentary to consumption and is consistent with models where advertising increases WTP for a brand by producing artificial differentiation and conveying information about brand attributes Variables: Brand choice, Information and market power, Quality of the brand, Existence of the brand, Heterogeneity of consumers tastes, Attributes of the brand, Awareness of substitutes, Ad design, Brand differentiation, Barriers to entry and Experience. H0: consumer price sensitivity moderated by brand credibility This article How Advertising Influences Brand Credibility and Consumer Price Sensitivity written by Tulin Erdem, Joffre Swait, Jordan Louviere (2001), connects with my topic in this way that it explains the implication brand credibility of an advertised brand on consumer price sensitivity. Every brand has different affects on consumers on various stages on their decision of choices of a brand. It passes through different utility functions. The paper enlightens the fact, brand effects with information economics depth to analyze whether consumer price sensitivity, consumer valuation of a products overall attractiveness or utility, has an impact by brand credibility, after making a choice of a brand by advertising. The impact of brand credibility on consumer price sensitivity across class that absorbs different levels of consumer ambiguity, four different types of products utility analyzed which are Frozen concentrated juice (Dole, Minute Maid, Sunkist, Tropicana and Welshs); Jeans (Cal vin Klein, Gap, Lee, Levis, Wranglers); Shampoos (Clairol, Herbal Essence, Pantene Pro- V, Pert Plus, Salon Selective) and Personal computers (Apple, Compaq, Dell, Gateway, IBM) Two types of data relevant the hypothesis; firstly, confirmatory factor analysis (CFA) to obtain brand credibility of the most advertised brands at individual level in each of the four categories; and secondly, by price manipulations of the same brand to know the credibility. Subjects rated all five brands individually to estimate the credibility by them and completed a simple pricing choice experiment involving 17 choice sets in each of two product categories in addition to this, there was a distracter task that includes questions regarding their personal values to minimize the chances of linking two tasks. These four products chosen subjects could relate to them. They asked to assess how confident they would feel measuring new products in 21 different product categories before trial, after one trial and after a year of use (using 7- point agree/disagree scales) These results suggested that, as a group, the subjects viewed frozen juice concentrate more as a search good, jeans and shampoo as more short- to medium-term experience goods, and a PC as a longer-term experience good. Subjects in the pre-test (n = 31), main and supplementary (n = 170) surveys were undergraduate students at two major North American universities. Final sample sizes for the main survey were, respectively, 221, 232, 217 and 198 for juice, jeans, shampoo and PCs. The main survey took approximately 35-40 minutes to complete. Brand credibility decreases price sensitivity but the intensity of the consumers choices differs with products. The emphasis is on the product category factors that could affect the impact of brand credibility on price sensitivity. Consumer characteristics also might determine the level of impact of brand credibility and price sensitivity. Observed results suggest that the interaction between brand price and credibility is heterogeneous, which suggests that it is likely to be associated with consumer specific characteristics and the level of advertisement occur in certain period. These types differ in consumer uncertainty about product attributes plus in specific features in categories that affect sensitivity to uncertainty. It argues on the impact of price on consumption of a credible brand when there is asymmetric information through advertising. Economic framework suggests that brand credibility moderates price sensitivity under uncertainty. In high latent risk and high involvement categories, in which consumer purchase decisions may be quite complicated, the predicted effect was bigger. Price effects strongly recommend that credibility offer number of consumer benefits, which decreases price sensitivity. Variables: Brand credibility (trustworthiness, expertise, usage), Brand choice, Product category, Product attributes, Brand name and Consumer benefits. H0: online medium effects consumer price sensitivity more than offline medium To see the impact of online advertisement on advertising price sensitivity is the reason behind choosing this article. According to article The online medium and consumer price sensitivity written by Venkatesh Shankar, Arvind Rangaswamy, Michael Pusater (1999), paper explains a logical framework regarding the assumption that internet increases price sensitivity and intensify price competition and factors characterizing the online medium, consumers and intermediaries to explain the main reasonable effects of the online medium in price sensitivity. The articles inspect two main aspects of price sensitivity, the intensity of customer attaches to price relative to other attributes (Price importance and price search). About 1/4th of revenues in online shopping industry come from travel services, data set 1comprises of both medium but specified only to Marriott international and a same with data set 2 for making different hotel reservation but for any hotel chose by the respondent with same questionnaires. They asked questions regarding most recent online reservation and most recent offline reservations. Investigation in data set 1extends from the brand level to the product category level and overcomes problems due to self- selection bias in data set 1, to reduce impartiality, the differences in the frequency of shopping between the samples accounted for analysis. For data set 1 primary data collected for the customers of Marriott international and comparing the attitudes and behavior demographically to the population that differ in the medium usage, examine the online medium moderation on price sensitivity and lastly stresses the effects of website factors on price sensitivity. For offline medium consumers questionnaires mailed to customers through Marriott international customers data while for online customers, the survey posted on Marriotts website with a new tag. Only 214 form online and 306 from offline usable recipients (15%) enabled to respond. Data set 2 had to go through a test provided by hospitality sales and marketing association international and customers chose on the basis of using both online and offline medium, Receiving 144 responses from a sample of 2000 customers randomly selected from the list, who chose hotel both online and offline (a response rate of 7.2%) Talking about online medium factors interactivity and perceived depth of the message helps dampen price importance but at the same time ease of price search increases price importance, content and information interactivity does not give any significant result. Using an intermediary and product/price bundling increases price comparison and price importance. Brand loyalty and time value reduces online price search. Looking at offline medium, the perceived range of option does not diminish price importance or price search; but price search reduce because of product/price bundling by an intermediary. Price comparisons using intermediaries has a much stronger impact on price search offline than online. For both sets, the result is consistent as the online and offline models are similar. Online medium effects price importance more because Highlights the range of product options and price bundling by an intermediary to diminish the price importance then it put emphasis on brand loyalty which decreases price search and the effect of price comparison by an intermediary and lastly it is easier to search for price information which reduces the search cost and time as well. Price/product bundling proves to be a strategic advantage for the firms, more online than offline. The price comparison using intermediaries will be more beneficial if online intermediaries are used and provide proper service/ good description with prices and get it linked to the other sites as well. Variables: Price search, Price importance, Price information, Non-pricing advertising, Web-site design, Targeting distribution, Brand loyalty, value of time, frequency of shopping, Alliance strategies, Online attributes price importance influence by medium- product category, demographics. H0: Advertising Effects Evaluates In Three-Dimensional Space of Product (Experience, Affect, Cognition) This paper named How Advertising Works written Demetrios Vakratsas, Tim Ambler (1999) by related to my topic in this way that it talks about the impacts of advertising on consumers which helps observe what features of ads influences consumer behavior or changing their buying behavior. The authors gather the information about how advertising affects the consumer. Advertising effects classified into intermediate effects, for example, on consumer beliefs and attitudes, and behavioral effects, which relate to purchasing behavior, for example, on brand choice. The authors propose that advertising effects studied in a space, with affect, cognition, and experience as the three dimensions. The EAC Space adjusted according to the context: product category, competitive environment, other marketing mix components, stage of the product life cycle, and target audience. The article has reviewed former research of intermediate and behavioral effects of advertising using models from market response. Advertising can be estimate in a three-dimensional space using the dimensions of experience, affect, and cognition (the EAC Space). The coordinates of the three dimensions can verify the importance of a specific advertising promotion. The article have classified and reconsider preceding research of intermediate and behavioral effects of advertising using a arrangement of models preliminary from market response and ending with integrative and nonhierarchical models. The principal overview concerned the persuasive hierarchy (CA) category of models of advertising effects. Although such models dynamically engaged for 100 years but still flawed on two bases: the concept of hierarchy on which its origin cannot empirically sustained, and have eliminated experience effects. The article suggest that behavioral (brand choice, market share) and cognitive and affective (beliefs, attitudes, awareness) directed industry to analyze the edge of context, intermediate effects, and long- and short-term behavior. In this attempt, determination of affective reactions from cognitive partiality evaluated and this is especially important for low-involvement products for which habit and affect are much more important than cognition. On the contrary, it is safe to say that effects of advertising can calculated by (EAC) space of any product but the dimensions can vary from product to product and hence the importance of dimensions as well. Variables: Consumers beliefs, Consumers attitudes, Purchasing behavior, Brand choice, Ads goal diversity, Product category, Competition, Stage of product cycle, Target market, Market share and Awareness H0: Price Advertising Positioning Tactics Increases Brand Equity, Price Importance and Consumer Price Sensitivity H1: Non-Price Advertising Positioning Tactics Decreases Brand Equity, Price Importance and Consumer Price Sensitivity The article The impact of advertising positioning strategies on consumer price sensitivity written by Ajay Kalra and Ronald C. Goodstein (1998) examines the relationship of brands positioning strategies through advertising with consumer price sensitivity. The authors examine the link between advertising and price effects and that this bond depends on the definite advertising positioning strategies. The advertising has different objective, depending on the competitive perspective of the brand and others positioned to narrow the supposed difference between brands. The authors recognize that price- oriented advertising raises sensitivity while non-price oriented advertising decreases sensitivity. Non-price advertising examines two tactics that fail to increase brand price equity: value-oriented positioning, attribute (meaningless) differentiation, while comparative tactics increase price importance and sensitivity at the category level. In addition, findings bring about that advertising effectiveness measured at both the brand and category levels. The hypothesis tested in two experiments transversely different product categories, entailing that advertising effectiveness must extend other than brand rate related to attitude. Testing of how non-price advertising positioning strategies affect brand equity, price importance, and category price sensitivity. Opposing to the accepted vision, numerous types of non-price positioning tactics can diminish equity and increase price sensitivity. Ninety graduate students at a major west coast university volunteered to contribute in experiment carry out in one of four experimental surroundings and as an incentive for $100 lottery given. They asked to analyze a rough advertisement for a new product and under high-involvement, circumstances and advertising positioning varied without the alteration in the brand attribute information in the advertising copy. The experiment designed within one factor and four level of advertisement positioning. An advertisement can have particularly dissimilar effects at each level like at comparative level will be beneficial for minor brands but not for premium brands, because it will increase price sensitivity for whole product category. The results also suggest that brand equity and advertising effects must assess in terms of both attitudes and behavioral manifestation. Pricing effects happen because of advertising, when attitudes extracted from the analysis. Nevertheless, the case is different in low involvement where meaningless attribute positioning and celebrity endorsements could significantly affect brand equity and category price sensitivity. Emotional appeals and fear appeals as attitudinal effects also influence advertisements in a cognitive manner. On this note, the conclusion made that non-price advertising positioning strategies affect brand equity, price importance, and price sensitivity and promotional price advertising increases price sensitivity, whereas non-price advertising decreases price sensitivity. Several types of non-price positioning tactics can decrease equity and increase price sensitivity and brand equity measures extend beyond attitudes and include the ability to demand a premium price. Variables: Advertising- positioning strategies, Brand equity, Celebrity endorses positioning, Meaningless attribute differentiation, unique features positioning, Brand comparison and Value positioning H0: Price Sensitivity is Measureable The paper Price Sensitivity Measurement written by Robert C. Lewis and Stowe Shoemaker (1997) elaborates on the measurement of price sensitivity through hospitality industry, to see the determinants of price sensitivity are the reason of choosing this article. Instead of using price methods on trial basis and error to determine the right price for products or services, a hotel or restaurant operator can use a relatively simple survey tool to measure customers price sensitivity. The prices for services faces at least three complicating factors: Customers often have inaccurate or limited reference prices (i.e. right prices) for services, they use price as a key signal for quality and monetary price is the only cost for service customers. Reference prices have complicated the different needs of customers in two ways: The interpretation of price (value based) on the buyers view and the relationship between price and value. A price sensitivity measurement determines how consumers percepti ons of the value affected by the interaction of price and quantity. A study conducted in which consumers asked to state the highest and lowest prices to which they purchase selected inexpensive items, showed that price act as a quality indication but not an absolute barrier to purchase. Actually, the price sensitivity measurement examines price perceptions by determining levels of customers resistance as they relate to perceived quality and the market range of acceptable prices for a specific product or services. Authors examined the application of the price sensitivity measurement model (PSM) to the association meeting market. The five components of our hypothesis are as follows: firstly, a point at which hotel room rates considered cheap or expensive; the price considered too cheap and quality questioned; no matter what the quality and price is, it is too expensive and purchase is beyond consideration and lastly a way to measure the above points. In addition, these are the questions to analyze the value of a product or service. The last two questions are actually to measure the optimal price point. Room rates are a definite factor in the meeting planners purchase decision. The hypothetical situation considered was to plan an annual convention for organization to hold in Des Monte with expected attendance of 300- 500 attendance, which will last four days, and hosted in first class hotel. Rooms single occupied and participants will stay at the same hotel and the chosen (four) hotels without a ny prior experience. Final decision based on four questions and the design made with two objectives in mind: to minimize the intervening variables that might enter into the situation, thereby affecting their respondents and expect respondents to projects their associations needs and into the situation. Survey to send to a random sample of 443 association-meeting planners and received 115 usable responses (constituting 33% response rate). The study has indicated the existence of a range of acceptable prices for meeting planners. it can be helpful in determining to compare the perception of specific brands, the competition and variables within a product line. The result showed that the price sensitivity measurement technique could most likely apply to the hotel industry though there is no basis for interpreting the results. It could give the indifferent point, an indifference percentage, and an optimum pricing point, a stress level and a range of acceptable prices on lodging industry benchmarks with which to compare those values. In addition, the conclusion made that some meeting planners have in mind threshold prices outside of which price will inhibit their decisions to purchase. The degree to which they are price sensitive (respondents) is difficult to determine. Variables: Quality, Product features, and consumers perception of value H0: An increase in non-price advertising leads to lower price sensitivity among consumers H1: The use of price advertising leads to lower prices H2: An increase in price advertising leads to higher price sensitivity among consumers The paper Empirical Generalizations about the Impact of Advertising on Price Sensitivity and Pricewritten by Anil Kaul and Dick R. Wittink (1995), is linked to my topic in this way that this paper have made generalization statements which works as a medium for measuring the impact of advertising on consumer price sensitivity. The term empirical generalizations suggest the same results comes out in different circumstances and are gathered on outcomes from varied marketing strategies and the result will help estimating the price insensitivities and making a strategic decision about market segmentation, price-marketing activities and competitive market strategies. Two types of advertising are Non-price advertising (national advertising) gives the information about the brand positioning and its intentions to communicate about the characteristics (unique) of the brand and Price advertising (local characteristics) gives the information related to price and availability of the brand. A chan ge in price sensitivity is measured either by Researchers employing experiments (interaction between advertising and price) or by econometric researchers (use price elasticity). It generates a set of three empirical generalizations after studying the previous marketing methods: The approach is to analyze the characteristics and results of previous studies providing explanations on the relevance of these generalizations means the relationship between advertising and price sensitivity observed by an overview of 18 studies. The observations made from a large set of products e.g., new products, mature products, consumer (non-durables) and durables, services with identification the type of product, the number of brands, the type of advertising, the measure of advertising and price sensitivity, and the type of interaction (result). Three implications considered to assess the link between advertising and price sensitivity: Firstly, the difference between price sensitivity of current consumers from additional consumers attracted by increased advertising. Secondly, the measurement of price sensitivity whether aggregate (price elasticity) or disaggregate (brand choice to price) data. Third consideration is about target market. If market were highly price-sensitive, t hen the ceiling effect would be a partial effect of price advertising on sensitivity but if it is of price-insensitive, non-price advertising will slightly influence the price receptiveness. The results specify that in nine studies price sensitivity increases with higher advertising, in seven studies it decreases with higher advertising, and in two cases both effects are attained. Considering only those cases where at least three studies have provided the same result. Focus is on the area of price advertising as moderators such as market share, similarity of brands characteristics or benefits, product life cycle, and the number of competitors, in affecting this relationship and is large enough to alter the brand choice. Moreover, creates variation on price sensitivity due to increase advertising from 20% to 180%. Considering this fact that product-related and other factors that affect the amount of change in price sensitivity in such situations, the conclusion is that non-price advertising reduces the price sensitivity( accepts H0 ) and falsifies H1 and H2. Variables: Brand positioning, Product information, Product differentiation, Brand loyalty, Brand choice, Product market level, Type of product (new products, mature products, consumer nondurables and durables, services), Advertising content, Market share, Similarity of brands characteristics or benefits, Product life cycle and Number of competitors. H0: Advertising Builds Market Power Similar to above article this article Price Sensitivity and Television Exposures written by Vinay Kanetkar, Charles B. Weinberg, Doyle L. Weiss (1992) elaborates the contradictory findings with regard to increases in brand advertising activities lead to increase /decrease in price sensitivity. Mentioning the lack of data to measure the revelation of ones households to advertisements and to restrain competitive activities has been a major limitation to date. This paper finds in high-level of publicity of the product, house- holds brands choice and price sensitivity can decrease for two frequently purchased products though it says that increased advertising linked with increase households brand choice and price sensitivity as well. For a number of decades researchers have been attempting to understand the impact of marketing mix variables (price and advertising) on sales (or market share) of purchased goods. However, the interaction of price and advertising has not completely measured. Set of models designed to examine the effects of advertisings on price sensitivity. Dry dog food accounts for about 60% of total consumer expenditures and eighteen of the 39 brands have large differences in advertising intensity with only one brand had a market share greater than 10%, there were 186 unique brand available to consumers. Because of so many brand choices, minor brands combined into aggregate brand categories. In addition, brand-sizes ignored for three reasons. First, television advertising focuses on brand benefits and does not deal with package size. Second, the package size decision is likely, not a purchase-to-purchase decision. Finally, for the sample households, more than 70% of the dog food purchases were for a package size of five pounds. To reduce the number of alternatives to a manageable size, brands grouped into aggregate categories according to the size of their market share of 5% and brands advertised and not advertised, so the number of alternative comes down to 11. All brands attributes compared to each other as alternative of others. A similar procedure applied to the aluminum foil data. The aluminum foil market (in the test city) was aggregated to consist of three brands or choice alternatives, one major brand, private brands, and generic brands. Only the major brand advertised on television and the results were similar of that dog food. The results are steady with the point of view that increased advertising is associated with increased brand choice and price sensitivity. In light of the effect of advertising on sales, several points noted. Firstly, the purchases vary in buying behavior of households and reflect only short run effects for advertising and the other mix variables. Price sensitivity effects are generally short-lived. In addition, results show that the indirect effects of advertising have an important effect on price sensitivity; usually that the immediate impact of advertising is still low as compared to that of other variables. In turn, the hypothesis is constant with the confirmation that the information conveyed to consumers may not be underpinned the distinct traits and attributes of a brand. Rather, advertising may be increasing consumers brand awareness, strengthen resemblance with other brands, and increasing price competition at the retail level. The interpretation of this means that good advertising that builds market power is difficult to develop and maintain. Variables: Brand choice, Market share, preferred brands, Direct competition, Awareness among consumers, Search costs, Brand equity, Display activities, and Brand loyalty. H0: Advertising diminishes the effect of Consumer Price Sensitivity