Thursday, October 31, 2019
How Apple Can Gain Competitive Advantage through Leveraging Its Coursework - 1
How Apple Can Gain Competitive Advantage through Leveraging Its Internal Resources and Competencies - Coursework Example According to the research findings, it can, therefore, be said that Apple is the second-largest global information technology company by revenues and can leverage its internal resources and core competencies to attain market leadership position in the industry. The PEST (political, economic, social-cultural, and technological) analysis is useful in understanding the macroenvironment facing Apple. The political environment is stable, but Apple is required to adhere to legislation on product quality and consumer health. The economic environment is favorable due to positive economic growth, stable interest rates, and high disposable consumer incomes. The social-cultural environment is characterized by favorable attitudes towards sophisticated consumer electronics, high education levels and high demand for information. The technological environment is favorable for the business activities of Apple due to the recent advancements in mobile computing, research and development, and growth in internet communications. Apple has various internal resources that it can be utilized to attain a competitive edge in the market. Accordingly, Apple has various core competencies that present unique strengths that can be utilized to differentiate its business activities and drive competitive advantage. Apple has both tangible and intangible resources that it can leverage to attain high market share and competitive advantage in the market. Some of the tangible resources of Apple include the plant and equipment, buildings, capital, and human talent. Apple has highly qualified human resources that have the required education, skills and attitudes to drive innovation in the company. Apple has invested heavily in training and development of its research and innovation teams.
Tuesday, October 29, 2019
To Hang or Not to Hang Essay Example for Free
To Hang or Not to Hang Essay The debate and controversy surrounding the issue of death penalty has been revisited numerous times. Bohm (1991) rightly concludes that â€Å"over the last decade and a half, few issues have received greater attention in criminology and criminal justice than the proper role of capital punishment in this society.†[1](p.4) And like most social debates, the battle has been fought beyond the legislative halls and into the everyday grind of daily life. Opinions are abundant as individuals passionately make the cases in support of or in opposition to the penalty of death.  And through the written word, this writer wishes to contribute to the debate. Thesis  It is this writer’s view that the death penalty should be abolished. However, it must be clearly stated that this opinion is not primarily founded on the usual moral or religious reasons. Rather, abolishment of the death penalty should be had as it is a waste of potentially productive human life and is contrary to the interests of the state. This paper, in the latter sections, will also introduce an alternative model to death penalty that will reconcile the points-of-view of those in favor and those opposed to the penalty. In order to sufficiently discuss the arguments for the abolition, it is necessary that the movement, dubbed the ‘Abolitionist Movement’, be traced to its roots. According to Schabas (1997), â€Å"the abolitionist movement finds its roots in the writings of European theorists Montesquieu, Voltaire and Bentham, and English Quakers John Bellers and John Howard. However, it was Cesare Beccarias 1767 essay, On Crimes and Punishment that had an especially strong impact throughout the world. In the essay, Beccaria theorized that there was no justification for the states taking of a life.†[2] (p.13)            Those in favor of abolishing the death penalty usually present a case founded on the following arguments that the death penalty (1) is a cruel, inhumane and degrading punishment, (2) does not serve as an effective deterrent to crime and (3) is morally reprehensible as only the Supreme Power has the right to take a human life, especially considering that the courts’ pronouncement of guilt may be subject to error.            The first argument is reiterated by Amnesty International (AI), the leading international non-governmental Human Rights organization calling for the abolition. According to AI, â€Å"[a]n execution, just like torture, involves a deliberate assault on a prisoner. Even so-called humane methods such as lethal injection can entail excruciating suffering.†[3] In Why Abolish the Death Penalty? (2007), the same organization called on the United Nations to abolish the penalty by likening it to torture: â€Å"[l]ike torture, an execution constitutes an extreme physical and mental assault on a person already rendered helpless by government authorities.†[4] If tortuous acts are now found to be universally reprehensible, there is no logical argument why capital punishment could not be considered in the same light.            Secondly, the statistics with regard to the relationship between capital punishment and crime rates are contradictory and inconsistent. Many factors affect criminality in the society: socio-economic conditions, poverty rates, levels of education etc. By saying that the institution of capital punishment will ensure a crime-free society, or atleast lessen the incidences of criminality, is misleading and uncorroborated by statistical data.            Thirdly, there is a question of morality involved in this debate. Does the state have the moral ascendancy to take away a person’s life? There are obviously religious issues that are interlocked within this debate. However, even despite whatever religious arguments there may be, there is still the great issue of the court’s fallibility. There have been many cases, well-documented at that, wherein a pronouncement of guilt has been overturned. How then could one ensure that we are not killing innocents? Upon closer examination, â€Å"the practice of the death penalty reveals that no criminal justice system is, or conceivably could be, capable of deciding fairly, consistently and infallibly†¦ criminal justice systems are vulnerable to discrimination and error. Expediency, discretionary decisions and prevailing public opinion may influence the proceedings.†[5] Anti-Thesis Those who support the continued application or the reinstitution of the death penalty use the issue of deterrence as their main argument. It is the first and foremost duty of the state to protect its citizens from dangers to their persons and property. The death penalty is one way of accomplishing this task. In Debating the Death Penalty: Should America Have Capital Punishment? The Experts on Both Sides Make Their Best Case (2004), Bedau writes that â€Å"[p]erhaps the most straightforward argument for the death penalty is that it saves innocent lives by preventing convicted murderers from killing again.†[6](187) This conclusion is rooted in the logic that for those of reasonable intelligence and unimpaired faculties, there is usually a thought-process (even if short-lived) that precedes the commission of an act; a thought process that weighs the pros, cons and possible consequences. In the above quoted work by Bedau, Professor James Q. Wilson explains that  â€Å"[p]eople are governed in their daily lives by rewards and penalties of every sort. We shop for bargain prices, praise our children for good behavior and scold them for bad, expect lower interest rates to stimulate home building and fear that higher ones will depress it, and conduct ourselves in public in ways that lead our friends and neighbors to form good opinions of us. To assert that ‘deterrence doesnt work’ is tantamount to either denying the plainest facts of everyday life or claiming that would-be criminals are utterly different from the rest of us.†[7] (189) â€Å"In order to understand the complex question of capital punishment as a deterrent,†writes Bedau in The Death Penalty in America: An Anthology (1964), â€Å"it is necessary to place it within the context of the nature and purposes of punishments in general. Punishments under law are usually framed with a two-fold purposeâ€â€retribution and prevention.†[8](258) A punishment serves to incapacitate the offender in order that he or she will no longer to able to commit more crimes. This may be done relatively (through incarceration) or absolutely (through capital punishment). â€Å"But by far the most common way to employ a punishment as a preventative of crime is to adopt a sufficiently severe penalty so as to compel general obedience out of fear of the consequences of disobedienceâ€â€the classic doctrine of deterrence.†[9] (260) It must be noted that the State is not a gleeful party in this debate that revels with each death of a wayward citizen. The death of a citizen is a tragic event; tragic but necessary with the view of safeguarding the rest of the unerring population. Not only will it ensure that rapists and murderers will feel the full brunt of the law’s retribution, it will discourage others with similar deviant tendencies. Those who cry for abolition, twist Sacred Scripture to suit their needs. An example of how misleading abolitionists’ arguments can be is reflected in this passage from Bedau (1964)[10]: Many who oppose capital punishment make a strong argument out of the Sixth Commandment: Thou shalt not kill ( Exod. 20:13). But they fail to note the commentary on that Commandment which follows: Whoever strikes a man so that he dies shall be put to death. If a man willfully attacks another to kill him treacherously, you shall take him from my altar that he may die ( Exod. 21:12,14). It is faulty exegesis to take a verse of Scripture out of its context and interpret it without regard to its qualifying words. (124)            Capital Punishment, therefore, is a necessary measure to ensure that the state has sufficient leverage against those who commit heinous crimes. Its modern application is spared for those individuals who have insurmountable evidence against them. Supporting the death penalty does not mean that there are some people who deserve to die. Rather, it means that every individual in society deserve to have safe streets for themselves and for their children. Synthesis            Like the proponents for each faction in this debate, I too have a passionate argument for the abolition of capital punishment. However, I oppose it not merely on the bases of the conventional arguments, outline in the first section. Personally, I am not wholly convinced with the arguments and rationale of either side. To clarify my claim, I cannot in good conscience support capital punishment because it is a waste of a potentially productive human life. Furthermore, on some level, I feel that death is not the ultimate retribution. For heinous crimes like the rape of a minor or the murder of a child, as a citizen, I would expect nothing less than the full wrath of the law unto a person. If the death penalty were abolished from systems entirely, the remaining ‘heavy’ retributive method left for the state would be lifetime imprisonment without the possibility of parole. This would, and is probably already, straining the resources of the states by having to build more prisons with money that could have otherwise gone into other areas of society that need rehabilitation: healthcare, education, etc. Therefore, I see another model as an alternative: Death Penalty should be the choice of the condemned person.            If the thought of death is unpalatable to the inmate, as it could understandably be, there should be a system of Death row livelihood put into place. But instead of the inmates getting the revenues or even a portion of it, the money created should either be put back into the government system, using the funds to benefit causes like education that are definitely of more societal worth than expending money on killing these people.            There are many non-threatening jobs that could be done by inmates from the safety of their own prison cells, like sorting mail or doing laundry. This would create an entire labour force that supports itself. Unlike slavery or involuntary servitude, these inmates have been found guilty of heinous crimes, none of which (ideally) would be of having the wrong skin-tone. One of the main reasons for the existence of a penitentiary system is not merely to punish but also to rehabilitate those who have been found of being a danger to the rest of civilized society. How then does killing them or keeping them incarcerated accomplish that? We would be making more animals than saving human beings. By putting them to work, it would not only make the abolitionists happy but also the coffers of the state would get healthier. And more importantly, it cannot be involuntary servitude should the inmate opt to work instead of being injected with a deadly cocktail, or being electrocuted, hung or shot by a firing squad.            Surely after years of human evolution, we can find a better, more intelligent way of punishing those that dare to wreak havoc and endanger the rest of civil society. Reference Page Amnesty International. Death Penalty. Retrieved from www.amnesty.org on 22 July, 2008 Amnesty International. Why Abolish the Death Penalty (2007). Retrieved from            www.amnesty.org on 22 July, 2008 Bedau, A. (2004). Debating the Death Penalty: Should America Have Capital Punishment? The Experts on Both Sides Make Their Best Case. Oxford University Press. New York. Bedau, A. (1964) The Death Penalty in America: An Anthology. Aldine Publishing.            Chicago. Bohm, R. ed. (1991) The Death Penalty in America: Current Research. Anderson            Publishing Co. Schabas, W. (1997). The Abolition of the Death Penalty in International Law. Cambridge University Press, second edition  [1] Bohm, R. ed. (1991) The Death Penalty in America: Current Research. Anderson Publishing Co. [2] Schabas, W. (1997). The Abolition of the Death Penalty in International Law. Cambridge University Press, second edition [3] Amnesty International. Death Penalty. Retrieved from www.amnesty.org on 22 July, 2008 [4] Amnesty International. Why Abolish the Death Penalty (2007). Retrieved from www.amnesty.org on 22 July, 2008 [5] ibid. [6] Bedau, A. (2004). Debating the Death Penalty: Should America Have Capital Punishment? The Experts on Both Sides Make Their Best Case. Oxford University Press. New York. [7] Ibid. [8] Bedau, A. (1964) The Death Penalty in America: An Anthology. Aldine Publishing. Chicago. [9] Ibid. [10] Ibid.
Saturday, October 26, 2019
Impact of Advertising on Consumer Price Sensitivity
Impact of Advertising on Consumer Price Sensitivity Selling things are the focus of any business and to sell a product marketing is a key factor and main step to make people buy the product. In addition, the foremost thing under marketing is advertising, which is the only way with which you can change the perspective of the product in peoples mind. It is actually a form of communication intended to persuade and audience (viewers, listeners or readers) to purchase the product. The intention of actually enlightening on advertising is to know whether advertising has any impact on consumer price sensitivity or not. It does affect the consumer and their buying behavior but to what extent what are the variables and how this is effecting consumers sensitivity toward purchasing a certain product is been elaborated below. H0: Advertising Have an Impact on Willingness to Pay by a Consumer It is relevant to my article because of using demand curve to gather the impacts of advertising on consumer price sensitivity. In this paper The Impact of Advertising on Consumer Price Sensitivity in Experienced Goods Markets written by Tullen Erdem, Michael Keane, Baohong Son (2007), four categories of consumer goods are considered to examine how TV advertising and other marketing activities affect the demand curve facing a brand. Advertising affects consumer demand in many different ways. The authors observed in this article, that advertising is a reason to fall consumers price sensitivity for a particular brand. To understand how advertising effects price sensitivity one needs to estimate how it shifts the shape of the demand curve, which means estimating a demand system for all brands. Estimation of demand among four products, resulting one had a different response in WTP and that is because of focusing on one distinctive feature of the product. The effects of advertising on the shape of the demand curve depend on vertically or horizontally differentiated (attributes) of the product. Advertising stresses on vertical (claims marginal consumers) and horizontal characteristics (a brand perceived as having an advantage) will increase WTP most for those infra-marginal consumers. A supermarket scanner data used on four product categories to examine how advertising use experience, price, promotional activity in the determination of demand. Advertising affect the price elasticity of demand in two different ways: Firstly, advertising affect the limits of the demand functions of individual consumers more or less price sensitive, secondly advertising may affect the number of the set of consumers. The toothpaste and toothbrush panels cover 157 weeks including households in Chicago and Atlanta while ketchup and detergent panels cover 130 weeks included households in Sioux Falls, South Dakota and Springfield. Weekly advertising intensity measures gross saving points for each brand in the market and 60% of households linked to TV ads for last 51 weeks restricted only who bought 3 times over the period. The toothpaste panel contains 345 households who made 2880 purchases, toothbrush panel contains 167 households who made 621 purchases; detergent panels contains 581 households who made 3419 purchase and ketchup panel contains 135 households who made 1045 purchases. Advertising provides more soft information in the ketchup category (differentiated horizontally e.g. thickness in Heinz) and more hard information (vertically differentiated like quality, such as cavity fighting power in toothpaste, removal of plaque in toothbrush and cleansing power in detergent) and is obvious that nat ure of ad varies according to product. Advertising is more likely to increase price sensitivity and lead to more pro- competitive effects when the hard information is in advertising (e.g. relative quality information) rather than soft (e.g. image oriented). All products observed by different brands of same category by market share, mean price, ad frequency, display frequency, feature frequency and mean coupon availability. The statistics are in this way that there are three kinds of variables, like percentage of purchases (covers brand loyalty), ad viewing habits, and willingness to pay with reference to prices that offered. For all 18 brands, advertising reduces price sensitive but increases the prices. Advertising is not profitable because it lowers the elasticity of demand, but lifts the level of demand. The more the noisy signs of product attributes in advertisements have lower variance alternative and have greater WTP while non-risky consumers have higher variance even for the same features. This relates to the view that non-price advertising affect differently due to consumers diverse tastes. Advertising raises the level of demand by increasing the equilibrium price elasticity and decreasing the equilibrium price. Price advertising and non-price advertising affects the demand curves by costs of gaining information related to price, types of consumers and consumers tastes that visits the stores. People who are less sensitive to price are uncertain about attributes. Price advertising affects stores demand curves differently if consumers have different costs of acquiring price information, and differe nt types of consumers visit each store. It means that advertising is complimentary to consumption and is consistent with models where advertising increases WTP for a brand by producing artificial differentiation and conveying information about brand attributes Variables: Brand choice, Information and market power, Quality of the brand, Existence of the brand, Heterogeneity of consumers tastes, Attributes of the brand, Awareness of substitutes, Ad design, Brand differentiation, Barriers to entry and Experience. H0: consumer price sensitivity moderated by brand credibility This article How Advertising Influences Brand Credibility and Consumer Price Sensitivity written by Tulin Erdem, Joffre Swait, Jordan Louviere (2001), connects with my topic in this way that it explains the implication brand credibility of an advertised brand on consumer price sensitivity. Every brand has different affects on consumers on various stages on their decision of choices of a brand. It passes through different utility functions. The paper enlightens the fact, brand effects with information economics depth to analyze whether consumer price sensitivity, consumer valuation of a products overall attractiveness or utility, has an impact by brand credibility, after making a choice of a brand by advertising. The impact of brand credibility on consumer price sensitivity across class that absorbs different levels of consumer ambiguity, four different types of products utility analyzed which are Frozen concentrated juice (Dole, Minute Maid, Sunkist, Tropicana and Welshs); Jeans (Cal vin Klein, Gap, Lee, Levis, Wranglers); Shampoos (Clairol, Herbal Essence, Pantene Pro- V, Pert Plus, Salon Selective) and Personal computers (Apple, Compaq, Dell, Gateway, IBM) Two types of data relevant the hypothesis; firstly, confirmatory factor analysis (CFA) to obtain brand credibility of the most advertised brands at individual level in each of the four categories; and secondly, by price manipulations of the same brand to know the credibility. Subjects rated all five brands individually to estimate the credibility by them and completed a simple pricing choice experiment involving 17 choice sets in each of two product categories in addition to this, there was a distracter task that includes questions regarding their personal values to minimize the chances of linking two tasks. These four products chosen subjects could relate to them. They asked to assess how confident they would feel measuring new products in 21 different product categories before trial, after one trial and after a year of use (using 7- point agree/disagree scales) These results suggested that, as a group, the subjects viewed frozen juice concentrate more as a search good, jeans and shampoo as more short- to medium-term experience goods, and a PC as a longer-term experience good. Subjects in the pre-test (n = 31), main and supplementary (n = 170) surveys were undergraduate students at two major North American universities. Final sample sizes for the main survey were, respectively, 221, 232, 217 and 198 for juice, jeans, shampoo and PCs. The main survey took approximately 35-40 minutes to complete. Brand credibility decreases price sensitivity but the intensity of the consumers choices differs with products. The emphasis is on the product category factors that could affect the impact of brand credibility on price sensitivity. Consumer characteristics also might determine the level of impact of brand credibility and price sensitivity. Observed results suggest that the interaction between brand price and credibility is heterogeneous, which suggests that it is likely to be associated with consumer specific characteristics and the level of advertisement occur in certain period. These types differ in consumer uncertainty about product attributes plus in specific features in categories that affect sensitivity to uncertainty. It argues on the impact of price on consumption of a credible brand when there is asymmetric information through advertising. Economic framework suggests that brand credibility moderates price sensitivity under uncertainty. In high latent risk and high involvement categories, in which consumer purchase decisions may be quite complicated, the predicted effect was bigger. Price effects strongly recommend that credibility offer number of consumer benefits, which decreases price sensitivity. Variables: Brand credibility (trustworthiness, expertise, usage), Brand choice, Product category, Product attributes, Brand name and Consumer benefits. H0: online medium effects consumer price sensitivity more than offline medium To see the impact of online advertisement on advertising price sensitivity is the reason behind choosing this article. According to article The online medium and consumer price sensitivity written by Venkatesh Shankar, Arvind Rangaswamy, Michael Pusater (1999), paper explains a logical framework regarding the assumption that internet increases price sensitivity and intensify price competition and factors characterizing the online medium, consumers and intermediaries to explain the main reasonable effects of the online medium in price sensitivity. The articles inspect two main aspects of price sensitivity, the intensity of customer attaches to price relative to other attributes (Price importance and price search). About 1/4th of revenues in online shopping industry come from travel services, data set 1comprises of both medium but specified only to Marriott international and a same with data set 2 for making different hotel reservation but for any hotel chose by the respondent with same questionnaires. They asked questions regarding most recent online reservation and most recent offline reservations. Investigation in data set 1extends from the brand level to the product category level and overcomes problems due to self- selection bias in data set 1, to reduce impartiality, the differences in the frequency of shopping between the samples accounted for analysis. For data set 1 primary data collected for the customers of Marriott international and comparing the attitudes and behavior demographically to the population that differ in the medium usage, examine the online medium moderation on price sensitivity and lastly stresses the effects of website factors on price sensitivity. For offline medium consumers questionnaires mailed to customers through Marriott international customers data while for online customers, the survey posted on Marriotts website with a new tag. Only 214 form online and 306 from offline usable recipients (15%) enabled to respond. Data set 2 had to go through a test provided by hospitality sales and marketing association international and customers chose on the basis of using both online and offline medium, Receiving 144 responses from a sample of 2000 customers randomly selected from the list, who chose hotel both online and offline (a response rate of 7.2%) Talking about online medium factors interactivity and perceived depth of the message helps dampen price importance but at the same time ease of price search increases price importance, content and information interactivity does not give any significant result. Using an intermediary and product/price bundling increases price comparison and price importance. Brand loyalty and time value reduces online price search. Looking at offline medium, the perceived range of option does not diminish price importance or price search; but price search reduce because of product/price bundling by an intermediary. Price comparisons using intermediaries has a much stronger impact on price search offline than online. For both sets, the result is consistent as the online and offline models are similar. Online medium effects price importance more because Highlights the range of product options and price bundling by an intermediary to diminish the price importance then it put emphasis on brand loyalty which decreases price search and the effect of price comparison by an intermediary and lastly it is easier to search for price information which reduces the search cost and time as well. Price/product bundling proves to be a strategic advantage for the firms, more online than offline. The price comparison using intermediaries will be more beneficial if online intermediaries are used and provide proper service/ good description with prices and get it linked to the other sites as well. Variables: Price search, Price importance, Price information, Non-pricing advertising, Web-site design, Targeting distribution, Brand loyalty, value of time, frequency of shopping, Alliance strategies, Online attributes price importance influence by medium- product category, demographics. H0: Advertising Effects Evaluates In Three-Dimensional Space of Product (Experience, Affect, Cognition) This paper named How Advertising Works written Demetrios Vakratsas, Tim Ambler (1999) by related to my topic in this way that it talks about the impacts of advertising on consumers which helps observe what features of ads influences consumer behavior or changing their buying behavior. The authors gather the information about how advertising affects the consumer. Advertising effects classified into intermediate effects, for example, on consumer beliefs and attitudes, and behavioral effects, which relate to purchasing behavior, for example, on brand choice. The authors propose that advertising effects studied in a space, with affect, cognition, and experience as the three dimensions. The EAC Space adjusted according to the context: product category, competitive environment, other marketing mix components, stage of the product life cycle, and target audience. The article has reviewed former research of intermediate and behavioral effects of advertising using models from market response. Advertising can be estimate in a three-dimensional space using the dimensions of experience, affect, and cognition (the EAC Space). The coordinates of the three dimensions can verify the importance of a specific advertising promotion. The article have classified and reconsider preceding research of intermediate and behavioral effects of advertising using a arrangement of models preliminary from market response and ending with integrative and nonhierarchical models. The principal overview concerned the persuasive hierarchy (CA) category of models of advertising effects. Although such models dynamically engaged for 100 years but still flawed on two bases: the concept of hierarchy on which its origin cannot empirically sustained, and have eliminated experience effects. The article suggest that behavioral (brand choice, market share) and cognitive and affective (beliefs, attitudes, awareness) directed industry to analyze the edge of context, intermediate effects, and long- and short-term behavior. In this attempt, determination of affective reactions from cognitive partiality evaluated and this is especially important for low-involvement products for which habit and affect are much more important than cognition. On the contrary, it is safe to say that effects of advertising can calculated by (EAC) space of any product but the dimensions can vary from product to product and hence the importance of dimensions as well. Variables: Consumers beliefs, Consumers attitudes, Purchasing behavior, Brand choice, Ads goal diversity, Product category, Competition, Stage of product cycle, Target market, Market share and Awareness H0: Price Advertising Positioning Tactics Increases Brand Equity, Price Importance and Consumer Price Sensitivity H1: Non-Price Advertising Positioning Tactics Decreases Brand Equity, Price Importance and Consumer Price Sensitivity The article The impact of advertising positioning strategies on consumer price sensitivity written by Ajay Kalra and Ronald C. Goodstein (1998) examines the relationship of brands positioning strategies through advertising with consumer price sensitivity. The authors examine the link between advertising and price effects and that this bond depends on the definite advertising positioning strategies. The advertising has different objective, depending on the competitive perspective of the brand and others positioned to narrow the supposed difference between brands. The authors recognize that price- oriented advertising raises sensitivity while non-price oriented advertising decreases sensitivity. Non-price advertising examines two tactics that fail to increase brand price equity: value-oriented positioning, attribute (meaningless) differentiation, while comparative tactics increase price importance and sensitivity at the category level. In addition, findings bring about that advertising effectiveness measured at both the brand and category levels. The hypothesis tested in two experiments transversely different product categories, entailing that advertising effectiveness must extend other than brand rate related to attitude. Testing of how non-price advertising positioning strategies affect brand equity, price importance, and category price sensitivity. Opposing to the accepted vision, numerous types of non-price positioning tactics can diminish equity and increase price sensitivity. Ninety graduate students at a major west coast university volunteered to contribute in experiment carry out in one of four experimental surroundings and as an incentive for $100 lottery given. They asked to analyze a rough advertisement for a new product and under high-involvement, circumstances and advertising positioning varied without the alteration in the brand attribute information in the advertising copy. The experiment designed within one factor and four level of advertisement positioning. An advertisement can have particularly dissimilar effects at each level like at comparative level will be beneficial for minor brands but not for premium brands, because it will increase price sensitivity for whole product category. The results also suggest that brand equity and advertising effects must assess in terms of both attitudes and behavioral manifestation. Pricing effects happen because of advertising, when attitudes extracted from the analysis. Nevertheless, the case is different in low involvement where meaningless attribute positioning and celebrity endorsements could significantly affect brand equity and category price sensitivity. Emotional appeals and fear appeals as attitudinal effects also influence advertisements in a cognitive manner. On this note, the conclusion made that non-price advertising positioning strategies affect brand equity, price importance, and price sensitivity and promotional price advertising increases price sensitivity, whereas non-price advertising decreases price sensitivity. Several types of non-price positioning tactics can decrease equity and increase price sensitivity and brand equity measures extend beyond attitudes and include the ability to demand a premium price. Variables: Advertising- positioning strategies, Brand equity, Celebrity endorses positioning, Meaningless attribute differentiation, unique features positioning, Brand comparison and Value positioning H0: Price Sensitivity is Measureable The paper Price Sensitivity Measurement written by Robert C. Lewis and Stowe Shoemaker (1997) elaborates on the measurement of price sensitivity through hospitality industry, to see the determinants of price sensitivity are the reason of choosing this article. Instead of using price methods on trial basis and error to determine the right price for products or services, a hotel or restaurant operator can use a relatively simple survey tool to measure customers price sensitivity. The prices for services faces at least three complicating factors: Customers often have inaccurate or limited reference prices (i.e. right prices) for services, they use price as a key signal for quality and monetary price is the only cost for service customers. Reference prices have complicated the different needs of customers in two ways: The interpretation of price (value based) on the buyers view and the relationship between price and value. A price sensitivity measurement determines how consumers percepti ons of the value affected by the interaction of price and quantity. A study conducted in which consumers asked to state the highest and lowest prices to which they purchase selected inexpensive items, showed that price act as a quality indication but not an absolute barrier to purchase. Actually, the price sensitivity measurement examines price perceptions by determining levels of customers resistance as they relate to perceived quality and the market range of acceptable prices for a specific product or services. Authors examined the application of the price sensitivity measurement model (PSM) to the association meeting market. The five components of our hypothesis are as follows: firstly, a point at which hotel room rates considered cheap or expensive; the price considered too cheap and quality questioned; no matter what the quality and price is, it is too expensive and purchase is beyond consideration and lastly a way to measure the above points. In addition, these are the questions to analyze the value of a product or service. The last two questions are actually to measure the optimal price point. Room rates are a definite factor in the meeting planners purchase decision. The hypothetical situation considered was to plan an annual convention for organization to hold in Des Monte with expected attendance of 300- 500 attendance, which will last four days, and hosted in first class hotel. Rooms single occupied and participants will stay at the same hotel and the chosen (four) hotels without a ny prior experience. Final decision based on four questions and the design made with two objectives in mind: to minimize the intervening variables that might enter into the situation, thereby affecting their respondents and expect respondents to projects their associations needs and into the situation. Survey to send to a random sample of 443 association-meeting planners and received 115 usable responses (constituting 33% response rate). The study has indicated the existence of a range of acceptable prices for meeting planners. it can be helpful in determining to compare the perception of specific brands, the competition and variables within a product line. The result showed that the price sensitivity measurement technique could most likely apply to the hotel industry though there is no basis for interpreting the results. It could give the indifferent point, an indifference percentage, and an optimum pricing point, a stress level and a range of acceptable prices on lodging industry benchmarks with which to compare those values. In addition, the conclusion made that some meeting planners have in mind threshold prices outside of which price will inhibit their decisions to purchase. The degree to which they are price sensitive (respondents) is difficult to determine. Variables: Quality, Product features, and consumers perception of value H0: An increase in non-price advertising leads to lower price sensitivity among consumers H1: The use of price advertising leads to lower prices H2: An increase in price advertising leads to higher price sensitivity among consumers The paper Empirical Generalizations about the Impact of Advertising on Price Sensitivity and Pricewritten by Anil Kaul and Dick R. Wittink (1995), is linked to my topic in this way that this paper have made generalization statements which works as a medium for measuring the impact of advertising on consumer price sensitivity. The term empirical generalizations suggest the same results comes out in different circumstances and are gathered on outcomes from varied marketing strategies and the result will help estimating the price insensitivities and making a strategic decision about market segmentation, price-marketing activities and competitive market strategies. Two types of advertising are Non-price advertising (national advertising) gives the information about the brand positioning and its intentions to communicate about the characteristics (unique) of the brand and Price advertising (local characteristics) gives the information related to price and availability of the brand. A chan ge in price sensitivity is measured either by Researchers employing experiments (interaction between advertising and price) or by econometric researchers (use price elasticity). It generates a set of three empirical generalizations after studying the previous marketing methods: The approach is to analyze the characteristics and results of previous studies providing explanations on the relevance of these generalizations means the relationship between advertising and price sensitivity observed by an overview of 18 studies. The observations made from a large set of products e.g., new products, mature products, consumer (non-durables) and durables, services with identification the type of product, the number of brands, the type of advertising, the measure of advertising and price sensitivity, and the type of interaction (result). Three implications considered to assess the link between advertising and price sensitivity: Firstly, the difference between price sensitivity of current consumers from additional consumers attracted by increased advertising. Secondly, the measurement of price sensitivity whether aggregate (price elasticity) or disaggregate (brand choice to price) data. Third consideration is about target market. If market were highly price-sensitive, t hen the ceiling effect would be a partial effect of price advertising on sensitivity but if it is of price-insensitive, non-price advertising will slightly influence the price receptiveness. The results specify that in nine studies price sensitivity increases with higher advertising, in seven studies it decreases with higher advertising, and in two cases both effects are attained. Considering only those cases where at least three studies have provided the same result. Focus is on the area of price advertising as moderators such as market share, similarity of brands characteristics or benefits, product life cycle, and the number of competitors, in affecting this relationship and is large enough to alter the brand choice. Moreover, creates variation on price sensitivity due to increase advertising from 20% to 180%. Considering this fact that product-related and other factors that affect the amount of change in price sensitivity in such situations, the conclusion is that non-price advertising reduces the price sensitivity( accepts H0 ) and falsifies H1 and H2. Variables: Brand positioning, Product information, Product differentiation, Brand loyalty, Brand choice, Product market level, Type of product (new products, mature products, consumer nondurables and durables, services), Advertising content, Market share, Similarity of brands characteristics or benefits, Product life cycle and Number of competitors. H0: Advertising Builds Market Power Similar to above article this article Price Sensitivity and Television Exposures written by Vinay Kanetkar, Charles B. Weinberg, Doyle L. Weiss (1992) elaborates the contradictory findings with regard to increases in brand advertising activities lead to increase /decrease in price sensitivity. Mentioning the lack of data to measure the revelation of ones households to advertisements and to restrain competitive activities has been a major limitation to date. This paper finds in high-level of publicity of the product, house- holds brands choice and price sensitivity can decrease for two frequently purchased products though it says that increased advertising linked with increase households brand choice and price sensitivity as well. For a number of decades researchers have been attempting to understand the impact of marketing mix variables (price and advertising) on sales (or market share) of purchased goods. However, the interaction of price and advertising has not completely measured. Set of models designed to examine the effects of advertisings on price sensitivity. Dry dog food accounts for about 60% of total consumer expenditures and eighteen of the 39 brands have large differences in advertising intensity with only one brand had a market share greater than 10%, there were 186 unique brand available to consumers. Because of so many brand choices, minor brands combined into aggregate brand categories. In addition, brand-sizes ignored for three reasons. First, television advertising focuses on brand benefits and does not deal with package size. Second, the package size decision is likely, not a purchase-to-purchase decision. Finally, for the sample households, more than 70% of the dog food purchases were for a package size of five pounds. To reduce the number of alternatives to a manageable size, brands grouped into aggregate categories according to the size of their market share of 5% and brands advertised and not advertised, so the number of alternative comes down to 11. All brands attributes compared to each other as alternative of others. A similar procedure applied to the aluminum foil data. The aluminum foil market (in the test city) was aggregated to consist of three brands or choice alternatives, one major brand, private brands, and generic brands. Only the major brand advertised on television and the results were similar of that dog food. The results are steady with the point of view that increased advertising is associated with increased brand choice and price sensitivity. In light of the effect of advertising on sales, several points noted. Firstly, the purchases vary in buying behavior of households and reflect only short run effects for advertising and the other mix variables. Price sensitivity effects are generally short-lived. In addition, results show that the indirect effects of advertising have an important effect on price sensitivity; usually that the immediate impact of advertising is still low as compared to that of other variables. In turn, the hypothesis is constant with the confirmation that the information conveyed to consumers may not be underpinned the distinct traits and attributes of a brand. Rather, advertising may be increasing consumers brand awareness, strengthen resemblance with other brands, and increasing price competition at the retail level. The interpretation of this means that good advertising that builds market power is difficult to develop and maintain. Variables: Brand choice, Market share, preferred brands, Direct competition, Awareness among consumers, Search costs, Brand equity, Display activities, and Brand loyalty. H0: Advertising diminishes the effect of Consumer Price Sensitivity
Friday, October 25, 2019
Role of UNICEF and the International Labour Organization in the Working
Introduction This paper deals with the role of transnational actors like UNICEF and the International Labour Organization (ILO) in the working children’s movement. It examines the role of development communication in empowering working children, and its impact on the movement. The paper begins with a brief introduction to development, linking it with issues concerning working children. It then goes into a brief overview of UNICEF and the ILO, and talks about the role of each in the international working children’s movement. It evaluates one program executed by each of the organizations in dealing with a development situation, in terms of intent and purpose, policies and procedures, obstacles faced, and the outcome of each effort. I then present my critique of strategies followed by both actors and my conclusion from this comparative analysis regarding the effectiveness of each actor. As this is a topic that has been of concern to me for a while, this analysis might appear to be a bit subjective to the reader, but I have tried to bear in mind objectivity, and did extensive research on both organizations to make sure that I was looking at a wide enough body of work. The research consists mainly of information I found on both websites as well as a few books and journal articles. It also comes from the first hand experience of a non-profit organization that works with issues concerning working children, who have worked closely with the ILO and the United Nations. A transnational actor can be defined as a person, business or organization that operates across borders and has some impact on world societies and environments. It became apparent to me as I was doing my research that transnational actors often have admirable... ...tion to make sure the projects are meeting their goals. There needs to be constant monitoring of each new venture undertaken. Detailed evaluations of current projects and research for new strategies in place of older unsuccessful ones are essential, to make plans better cater to the needs of the children. Lastly I think there needs to be increased government and non-profit participation, and involvement of the children, to bring about the best kind of development. From a development communication standpoint, I think the ILO manages to utilize the most optimum model to bring about progress and change the status quo, wehreas this is largely lacking in UNICEF’s approach. BIBLIOGRAPHY Moemeka, Andrew. Development Communication in Action. University Press of America, 2000. www.unic.org.in/devsup13may.htm www.unicef.org www.ilo.org
Wednesday, October 23, 2019
Is418 Lab8
IS 418 LAB 8 1. Explain the following command: rpm –qf/bin/ls -RPM command is used for installing, uninstalling, upgrading, querying, listing, and checking RPM packages on your Linux system. 2. Discuss the purpose of a software repository as it relates to YUM. -The yum system does not require any routine maintenance. It is useful to disable or remove repository definitions that are no longer required, as each repository that is defined and enabled is checked for every operation. You may also wish to periodically remove files relating to unwanted packages, in order to save disk space 3.How can one ensure a download tar ball is legitimate and hasn’t been tampered with? -Run a checksum test 4. List and explain at least 3 switches available with the tar command that can be useful in extracting and installing a tarball -ark 5. List and explain at least 3 switches associated with the rpm command that can be leveraged to verify, list and install rpm packages? tar zxvf makefile . tar. gz cd make file ./install/ 6. What security countermeasure can you enable to verify the integrity of download application or tar balls before you perform the installation? -used Ark to extract the tar ball . Explain what hashing is and how does this differ from encryption? -Hashing is just line of code and it not encrypted 8. If you wanted to know which package a certain program belonged to, what command would you run? -tar xvzf PACKAGENAME. tar. gz 9. Once you have downloaded an RPM package, what command would you run if you want to extract the files to a directory of your choice -tar xzvf file. tar. gz 10. Where would you find checksum hashes for all install program in a Fedora Core Linux Server? -Verification code called a hash computed from the original ISO files.
Tuesday, October 22, 2019
Exam 1 American History Essays - Free Essays, Term Papers
Exam 1 American History Essays - Free Essays, Term Papers Exam 1 American History How many languages did Native American groups in North America speak in 1492? The groups in Mexico and above spoke between 300 and 350 different languages. So we can't think of American Indians as simply one group-it is exactly the opposite. Which Pre-Columbian culture is most known for the human sacrifice and cannibalism? (Aztecs) Spaniards were particularly appalled at the Aztec's practices of human sacrifice, connected with their fertility rituals. What was the level of cultural advancement of the Mayans, Aztecs, and Incas compared to other Indian groups ( and the Spanish)? The Indians were more set in their ways. The Mayans, Aztecs, and Incas were more advanced. Their "communities" "cities" "land" was more elaborate and larger than the Indians. What was the main characteristic of the "New Monarchs" compared to previous rulers in Europe? These Monarchs recruited national armies(not private like before) imposed national taxes, and also brought about national court systems. They brought about a measure of control and political stability, so there was actually less fighting-even though wars would now be in larger scale. Essentially now instead of thousands and thousands of little kingdoms under local control we now have the equivalent of the modern nation-state, which is much more likely to foster things like exploration and discovery. Technological advances were becoming more frequent. These were not only new advances, scholars had rediscovered many Greek, Roman, and Arab texts that changed the Europeans views of the natural world. Also the printing press was invented by Gutenberg in the 1440s which helped spread knowledge and thus accelerating technological advancements. Who were the first Europeans to explore West Africa and exploit African Labor? The first Europeans to sail the coast of West Africa were the Portuguese. The Portuguese were interested in gold and slaves, but the African Nations were too strong for Portugal to simply take these militarily. The Portuguese would deal with the local African elites. As slaves became needed, local leaders found more ways to collect the numbers. What was Columbus's major miscalculation on his first voyage? Columbus thought that Asia was 3000 miles west of Spain, when it was actually 10000 miles west of Spain. He thought the world was actually a lot smaller than it actually is. He did not realize anything lay between Europe and Asia. What did the treaty of Tordesillas (1494) do? Spain claimed all of this new territory (America) even before they knew what or where it was. Portugal also claimed the new territory thinking it was a new route to India which they claimed control of. To avoid war the two countries got arbitration from the pope (head of the Christian church) and in the treaty of Tordesillas the New World was divided between the Spanish and the Portuguese. Because they didn't know what all of this looked like Spain received almost all of the New World and Portugal received only part of brazil. Who was the German Monk who started the Protestant Reformation in Europe? Martin Luther (1517) Wrote 95 thesis to the church door in Wittenburg, Germany. These were public complaints against abuses, especially indulgences. Luther went a step further and criticized the idea of penance- where a priest would assign a specific task to absolve him of that particular sin. He suggested that the term "do penance" should be interpreted as simply "repent". Luther believed that god made every decision and that man actually didn't decide things like his own salvation. What came about as a result of the Act of Supremacy (1534)? In 1534 Henry VIII with parliamentary support enacted the act of supremacy in which Henry declared himself head of the Church of England. After several very confusing years following Henry's death his daughter Elizabeth came to the throne and brought about political stability. There was still controversy over whether England was Catholic or Protestant. They had switched a couple of times after Henry's death. Who wrote the Institutes of the Christian Religion? John Calvin (1536) Predestination meant that god had chosen some people to be saved and some to be damned. Individuals did not have the right to choose god, instead god chose them. Calvinists were forever searching for a sign that they were in fact among the elect ( chosen ones). So essentially they said that if you
Monday, October 21, 2019
Wofford v. Evans Essay Example
Wofford v. Evans Essay Example Wofford v. Evans Essay Wofford v. Evans Essay This case provides elaboration on the right to due process of a student while being detained by school and police authorities in search for a weapon in the school premises to ensure the safety and protect the lives of children entrusted to the care of school officials. The decision basically notes that parental notification is not requisite to due process.Case SummaryJennifer Wofford, mom to ten-year old M.D., filed an appeal at the U.S. Court of Appeals, Fourth Circuit on the district court’s dismissal of her lawsuit against the Botentourt County School Board and Sheriff’s Department as represented by Principal Rita Evans and Associate Principal Erika Rosa of the Colonial Elementary School, including Detective Jason Markham and others. Wofford claims that M.D.’s rights to due process and freedom from unlawful seizures have been violated by the school and the county sheriff. This issue has arisen, when M.D.’s classmates reported to their teacher that M.D. brought a gun in school on the eve of Thanksgiving in 2001. M.D.’s teacher called the associate principal’s attention and thus, Erika Rosa questioned M.D. regarding the gun. M.D. permitted Rosa to search her book bag and her classroom desk but the assistant principal did not find any weapon. On the Monday following Thanksgiving, Principal Evans and Rosa continued the investigation among M.D. and her classmates. While M.D. denied the allegation, several attested that M.D. did brought a gun and one classmate, Josh Bane said that M.D. threw a black handgun into the woods near the school. Concerned, Evans and Rosa called the police and so three detectives came by mid-morning. The detectives questioned M.D.’s classmates and then M.D. who continued to deny having brought a gun to school. After sweeping the campus grounds, the detectives failed to find any gun.Salient Points of the CaseThe Appellate Court affirmed the district court with the following reasons: 1) †Å"School officials must have the leeway to maintain order on school premises and secure a safe environment in which learning can flourish.†For this, the appellate court pointed out: â€Å"when school officials constitutionally seize a student for suspected criminal activity and transmit the basis for their suspicion to the police, any continued detention of the pupil by the police is necessarily justified in its incipience.†The appellate court further explains: â€Å"when the justification for the original detention includes a concern that also warrants police involvement, no violation of the Fourth Amendment occurs if the police detain the pupil while they allay this concern.†2) â€Å"Imposing a rigid duty of parental notification or a per se rule against detentions of a specified duration would eviscerate the ability of administrators to meet the remedial exigencies of the moment.†For this, the appellate court pointed out that: â€Å"the Constitutio n does not impose a duty of parental notification before the pupils disciplinary detainment while such school guardianship persists.†Supporting LawsThe following major jurisprudences support the case: 1) Bd. of Regents v. Roth, 408 U.S. 564, 570, 92 S.Ct. 2701, 33 L.Ed.2d 548 (1972) which states that â€Å"the range of interests protected by procedural due process is not infinite.†2) Terry, 392 U.S. at 30, 88 S.Ct. 1868 which essentially says that: â€Å"law enforcement officers may depart from the procedural strictures of the Fourth Amendment when they reasonably conclude ‘that criminal activity may be afoot.’†Concurring or Dissenting Opinions:There are no concurring or dissenting opinions in this case as Judges Williams and Titus unanimously joined Judge Wilkinson’s opinion.ReferencesWest Publishing. (n.d.). â€Å"390 F.3d 318 November 19, 2004.†The Federal Reporter Volume 390 3rd Edition. Retrieved August 4, 2009, from http://bulk. resource.org/courts.gov/c/F3/390/390.F3d.318.03-2209.html
Sunday, October 20, 2019
revolution in america essays
revolution in america essays Discuss the validity of this statement Despite the view of many historians that the conflict between Great Britain and her thirteen North American colonies, was economic in origin, in fact the American Revolution had its roots in politics and in other areas of American life. I agree with this statement that the American Revolution had its roots politics, economics, and in other aspects of American life. The populas of the thirteen colonies did not find the need to stage a revolution just because of any one of these things, it took different aspects of each, being tainted with by the British monarch and Parliment to stage a revolution against a former motherland. As Thomas Jefferson so boldly stated in the Declaration of Independence, "When, in the course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume, among the powers of earth, the seperate and equal station to which the laws of nature and of nature's God entitle them, a decent respect to the opinion of mankind requires that they should declare the causes which impel them to the separation." Thomas Jefferson then goes on to explain the colonies grievences that come from the of the colonies politics, economics, and way of life. The American Revolution started when the first colonists stepped foot on American soil, and lasted over a century and a half. Most of the people who came to settle in the New World from England came to avoid persecution, wether it be religious, or other. When colonists finally arrived in America after the horrid voyage from England, they became discontented, and already felt separate from the English Government. The young New World matured and aquired privledges of self-government, privledges that colonies on different continents did not recieve, this was a problem ...
Saturday, October 19, 2019
WGS341 MIDTERM LONG ESSAY QUESTION Example | Topics and Well Written Essays - 750 words
WGS341 MIDTERM LONG QUESTION - Essay Example y, poor women, women of color, and immigrant women have continued to experience gender bias in accessing equal education, voting, employment, and remuneration (American Civil Liberties Union 1). Moreover, lesbians and bisexual women encounter significant discrimination in the society compared to heterosexual women. As such, women’s rights rely on differences between women in the society. Most assuredly, different women in different classes approach women’s struggle in diverse ways. We have middle class women who seek professional jobs and equal employment opportunities. On the other hand, we have proletarian women who integrate with men to offer cheap labor for the sake of surviving the competition in the society. Sexuality is a significant aspect in the society. As such, sexuality is a challenging subject to discuss especially with respect to addressing women affairs. Ideally, sexuality relates to sexual orientation, sex, and gender identities. Individuals experience their sexuality through their thoughts, beliefs, actions, values, and conduct (Center for International Rehabilitation Research Information and Exchange 1). As such, considering sexuality in the workplace is very crucial since it presents and explains the economic inequalities experienced by individuals based on their sexuality. Numerous inequalities relate to sexual orientation, gender identity, and gender expression in the society. For example, various states establish laws that legalize discrimination based on sexual orientation like gays and transgender. Indeed, the Williams Institute established that about 40% of all openly lesbian, gay, or bisexual employees experienced discrimination or harassment at work in 2011 (Baird-R emba 1). Moreover, considering sexuality helps in determining the position of different people in the society. For example, the society refers to lesbians, gays, and gender variant people as inverts. These people experience discrimination in the work place. As such,
Friday, October 18, 2019
The Way We Were (1973) Essay Example | Topics and Well Written Essays - 500 words
The Way We Were (1973) - Essay Example Love of literature and love of political affairs, apparently, are two distinct worlds with which Morosky and Gardner are especially drawn as lovers who struggle to resolve huge differences yet find themselves growing apart and wearied by human nature of holding on to individual professions and sense of individualism. â€Å"The Way We Were†emerges to embody a film that demonstrates how complex dimensions of history and philosophical culture of arguments may give birth to love which later finds itself walking out of the conflict with which it is built. At the onset, it is rather less difficult to assume possibility that forces of attraction could govern between Katie and Hubbell as college students of the 30s who initiate with the point of gaining interest over something peculiar or strange given that it is normal for their youth to understand complements as well as the tendencies of fascination and fondness attached with them. So, basically, this is the type of setting that prevails as a typical WASP encounters a Young Communist League member as if two distinct worlds settle to satisfy curiosities of each other in the hope of discovering further wonders that are established by the opposites. Hence, the way each one is becomes an object of consideration for the other to the extent that in the real time of love, individual temperaments are set aside. Certainly, this stage must take place in a film that is expected to justify its romantic theme, thus, with some degree of success Katie and Hubbell necessitates a formal bond. Beyond marriage, however, remains a question of intrinsic priority and stronger yearning to proceed with the essentials left behind without proper closure. In the story, Gardner could not help the desire to become a Hollywood screenwriter for which Morosky expresses fervent disagreement. Eventually, the opposites are too sharp to handle, no longer constituting the character that
Media and Organizations that influence Politics Essay
Media and Organizations that influence Politics - Essay Example On both sides of political wall the United States, the web appears to be a developing field for arranging and voicing contradiction. However our political organizations are fairly altogether dug in thus long as there isnt assembly for emotional social transform theyre very impervious to the incremental requests of discontents. Historically this has regularly been generally advantageous, and the intrinsically deliberative nature of our presidential framework doesnt generally fit quick political change. Yet, as conventional associations are undermined by their own particular delay to adjust, innovative deficiency, and enactment focusing on them, the inquiry remains exactly how Americans ought to impact their lawmakers more oftentimes than with every new decision cycle. The capability to sort out individuals productively, rapidly, semi-secretly and without dependence on conventional media has absolutely altered individuals capacity to act politically, it is not so certain what amount of this capability has affected the structures of bringing on institutional change. A mass of bodies, firm requests and the influence to compel foundations to offer into those requests appears to be as discriminating as ever. The United States’ media in is manned by the private division and confronts no political control by the administration. There is a solid custom of autonomous daily papers, magazines, TV, radio, and different manifestations of media publicizing changing assessments, both basic and steady of government arrangement. The media serves no less than three vital capacities in affecting open arrangement. Initially, arrangement producers are under consistent examination by the far reaching media industry. Open authorities understand that just about whatever thing they do or utter even in secrete can show up in the media,
A short story Essay Example | Topics and Well Written Essays - 500 words
A short story - Essay Example In those days messages were received and delivered through telegram. Joe learns that his wife is very ill and would not be able to make it till the end of the day. On receiving another telegram he refuses to open it. He later tears the telegram off without reading it because he is afraid to receive bad news. He wants his wife to stay alive. Such is the emotional torture of the short story The Little Wife. Set in an imaginary place in Alabama called Reedyville, The Little Wife, is a lyrical account of the human afflictions. It is reasonably a thespian start when Joe learns of his wife’s sickness. When he receives the telegram and is told that it was waiting for him for two hours, he is not only unable to overcome the news of his wife’s ill-health but also the fact that he was laughing away sharing old stories with the buyer when it must have been waiting for him. This disbelief creates a sense of guilt even in the reader but with an aspect of accusation for Joe. March describes the moment of the arrival of the second telegram rather dramatically. Joe feels â€Å"weak and slightly nauseated†while the unopened telegram is clenched in his hand (March, 1935). The suspense gets on the readers nerves while March allows Joe’s situation to settle in. He hides his fears but he is noticeable by the brakeman who inquires if he is doing fine. March’s candid sty le and the illusory precision of theme give the story an edge over any other writer of his time. He is capable of reflecting the emotions of a heart-wrenched man who is resisting discovering the truth knowing that it may be a strong possibility. As he sees Mrs. Thompkins dressed in black on the other side of the fence, he is still in the denial phase. He waves at her vivaciously acting against his will, trying his best to win cards with nature. March portrays a one-sided picture of a man struggling to reach out to his soul mate who is
Thursday, October 17, 2019
Writer's choice but i would like anything about technology Essay
Writer's choice but i would like anything about technology - Essay Example , assigns to the bigger Association of Waldorf Schools of North America (AWSNA) in the portrayal for its thinking of instructing to the "heart and hands" of its pupils, and for the Waldorf School of the Peninsula in Silicon Valley, the procedure eliminates the usage of technology through the perspective of communication, with the help of its anti-screens from their daily school routine, announcement. Advocates for this thinking discard technology in learning, by appealing that it prevents inventiveness, human interface and perhaps, care for more creative doings, which actions such schools describe as bodily drive, and inventive hands-on initiatives. For the Waldorf School of the Peninsula, whose followers comprise kinfolks of some of the more known high tech firms in Silicon Valley, their assignment was solely to nurture the total personality of their students with its biodynamic orchard and expansive schoolrooms, but built with the solid purpose â€Å"to offer an instructive substitute that encompassed the transcendent and were not inclined to discard but moved past technology," as elucidated in their website. While all advocates for pragmatic education are not contrasting with the essentials according to learning benefits, and standards for practice of instruction outfits such as technology in the schoolroom, Waldorf Schools keep away themselves all the more from the conventional, through describing some facets of educational responsiveness, such as technology, as not desirable within the dominion of the students daily assignments , but also through scientific reflection during a students whole presentation. Waldorf does not approve nor governs homogeneous testing and depresses the procedure of categorizing student accomplishment over counting on any math or reading program, an assessment that is required to be articulated intuitively. In a society in which adolescent education is a requirement and higher education is advisable, school systems flourish with
Organizational Behavior - Leading and Motivating Iranian Employees Essay
Organizational Behavior - Leading and Motivating Iranian Employees - Essay Example Rial has depreciated significantly hence first raw materials are more expensive to purchase and the customers expect no changes in price and quality of final products. If you charge them more they will go to your competitors. If you don’t charge them more for your expenses, you will not earn your overheads and the company will go bankrupt. Beside sanction there are internal and external factors that affect Dorna Company and its employees. This paper will discuss why money in Iran is the most important incentive and motivator for workers, if there are any other factors that motivate an Iranian worker and how can we lead them in order to achieve organizational goals. Salary is one of the main factors that motivate employees’ performance in an organization. While in other countries like Switzerland, employees tend to also care for other criteria in a job aside from money - vacations (Keller) and days-of etc.higher positions (Staff), etc - for Iranian employees it with easy to get motivated once salary is raised or rewarded by more money as a bonus or commission. But imagine if this system goes on each time a manager wants to motivate his employees or encourage them to do a task. Dorna is a printing company, which has been running for 35 years. Dorna became one of the most famous and reliable printing companies in Tehran and its success was derived from two main factors. First the use of up-to-date high technology equipment imported from Germany, plus the well trained team of staff who was sent to Europe to get their education and certificates in the printing field. These last years because of sanction (Denis Balibouse) and limitations in importing and exporting, the company faced some new problems. Workers are not motivated anymore. The first raw material for printing machines is not available as before, therefore the company is unable to perform a routine. The prices are not as cheap as the period before the sanctions since the Iranian Rial has depreciated
Wednesday, October 16, 2019
A short story Essay Example | Topics and Well Written Essays - 500 words
A short story - Essay Example In those days messages were received and delivered through telegram. Joe learns that his wife is very ill and would not be able to make it till the end of the day. On receiving another telegram he refuses to open it. He later tears the telegram off without reading it because he is afraid to receive bad news. He wants his wife to stay alive. Such is the emotional torture of the short story The Little Wife. Set in an imaginary place in Alabama called Reedyville, The Little Wife, is a lyrical account of the human afflictions. It is reasonably a thespian start when Joe learns of his wife’s sickness. When he receives the telegram and is told that it was waiting for him for two hours, he is not only unable to overcome the news of his wife’s ill-health but also the fact that he was laughing away sharing old stories with the buyer when it must have been waiting for him. This disbelief creates a sense of guilt even in the reader but with an aspect of accusation for Joe. March describes the moment of the arrival of the second telegram rather dramatically. Joe feels â€Å"weak and slightly nauseated†while the unopened telegram is clenched in his hand (March, 1935). The suspense gets on the readers nerves while March allows Joe’s situation to settle in. He hides his fears but he is noticeable by the brakeman who inquires if he is doing fine. March’s candid sty le and the illusory precision of theme give the story an edge over any other writer of his time. He is capable of reflecting the emotions of a heart-wrenched man who is resisting discovering the truth knowing that it may be a strong possibility. As he sees Mrs. Thompkins dressed in black on the other side of the fence, he is still in the denial phase. He waves at her vivaciously acting against his will, trying his best to win cards with nature. March portrays a one-sided picture of a man struggling to reach out to his soul mate who is
Tuesday, October 15, 2019
Organizational Behavior - Leading and Motivating Iranian Employees Essay
Organizational Behavior - Leading and Motivating Iranian Employees - Essay Example Rial has depreciated significantly hence first raw materials are more expensive to purchase and the customers expect no changes in price and quality of final products. If you charge them more they will go to your competitors. If you don’t charge them more for your expenses, you will not earn your overheads and the company will go bankrupt. Beside sanction there are internal and external factors that affect Dorna Company and its employees. This paper will discuss why money in Iran is the most important incentive and motivator for workers, if there are any other factors that motivate an Iranian worker and how can we lead them in order to achieve organizational goals. Salary is one of the main factors that motivate employees’ performance in an organization. While in other countries like Switzerland, employees tend to also care for other criteria in a job aside from money - vacations (Keller) and days-of etc.higher positions (Staff), etc - for Iranian employees it with easy to get motivated once salary is raised or rewarded by more money as a bonus or commission. But imagine if this system goes on each time a manager wants to motivate his employees or encourage them to do a task. Dorna is a printing company, which has been running for 35 years. Dorna became one of the most famous and reliable printing companies in Tehran and its success was derived from two main factors. First the use of up-to-date high technology equipment imported from Germany, plus the well trained team of staff who was sent to Europe to get their education and certificates in the printing field. These last years because of sanction (Denis Balibouse) and limitations in importing and exporting, the company faced some new problems. Workers are not motivated anymore. The first raw material for printing machines is not available as before, therefore the company is unable to perform a routine. The prices are not as cheap as the period before the sanctions since the Iranian Rial has depreciated
Example Creative Project Analysis as Film Studies Essay Example for Free
Example Creative Project Analysis as Film Studies Essay In my storyboard I started with normal diegetic sound to create the normal, realistic atmosphere of sounds such as gates creaking and the wind blowing. This is so the audience is aware of the surroundings, considering no establishing shot was used prior to this to show the setting also generates a dark and mysterious atmosphere to begin with, leaving it to the audience’s imagination to guess what is going to happen as no hints to the genre have even been made yet. Then we have non-diegetic sound as music influenced by the beat from Jaws starts to play. This makes the audience feel uneasy and unusual as they realise something bad may happen because of the sinister music. I was conscious of the significant use of music to create atmosphere within the horror genre and therefore wanted the soundtrack to emphasise the tension on screen. The music gets louder and louder as the attacker gets closer to the victim to emphasise the fact that there is danger ahead and something bad is clearly about to happen. The music stops just before the murder as the girl screams as it is inevitable now that the girl is going to die, it builds up tension more and pulls you into a false sense of security. At the end the only sound we hear is the diegetic sound of the attacker laughing, this is so all the focus is on her and shows she has no guilt over what she has done, leaving the audience wondering about the character so it keeps it interesting and intriguing for them to watch. Costume is used in this storyboard to show normalcy. The attacker is dressed like a normal teenage girl so the audience can somehow relate to her as well as the other character and to suggest she is just another typical modern girl, which is why it is a shock to the audience when she kills the other girl and impacts so greatly. The killer in this film is also a female because they are usually seen to be damsels in distress that need saving so you’d never expect her to kill someone, which is another way I have attempted to make the film be original and shock the audience. Women serial killers may not be as strong as a male would be but they have a bigger impact on the victims and on the audience watching, the influence for this idea comes from films such as Friday The 13th, Audition and Phenomena. The props in this storyboard are also significant, especially the use of the knife in the picture when the attacker is at the door. The use of the knife is taken from the 1996 slasher/horror film scream which greatly influenced the film and how the killing took place, this is to help when marketing to a specific target audience and so the audience can have something to compare the film too without it being too over-predictable. In picture 10, the girl is being killed and has a teddy bear in her hand; this is to imply she is young, innocent and vulnerable and also shows that she is just a normal child in the comfort of her own home and was not expecting anything like that to happen, which is an effective contrast to when she is being stabbed. The lighting used was very dim and minimal throughout as it was shot at night so the killer could hide in the shadows effectively to make her seem mysterious at first and to make the audience wonder about her. This is to play on the audience’s natural fear of the dark and shadows, which is a usual characteristic of the genre and is seen in many other horror films. The main camera shots used where over the shoulder shots and point of view shots from the killer itself, this is so the audience can actually identify with the killer and the audience will drive pleasure from the actions of the killer because if the audience is there to see a horror film they expect there to be deaths and blood as it is typical of the genre itself to play on natural human fears. During the attack there is rapid use of camera movement such as a zoom used to intensify the stabbing action and to put it in clear perspective for the audience. The extreme close up at the end is also used to emphasise on the psychotic glare of the killer as she laughs and is meant to unnerve the audience. In my creative sequence I wanted to use micro features in keeping with the horror genre in order to create audience response. My choice of sound, mise en scene and cinematography was done so to maximise the effect of my chosen scene and to effectively make a different type of horror film with an addition of originality and an addition of normal generic conventions, overall I think it was successful.
Monday, October 14, 2019
Analysing The Role Of Personal Choice In Euthanasia Philosophy Essay
Analysing The Role Of Personal Choice In Euthanasia Philosophy Essay Imagine for a minute that you have cancer with no cure in sight. As the days go by you keep getting worse and worse. You become very uncomfortable and unable to function on a daily basis. You live everyday in pain so unbearable that you can no longer get up out of bed. Life has become meaningless. You just want to end your life, but you cant, because in Indiana, physician assisted suicide is illegal. You end up dying a very painful death, one that no one should have to go through. Anyone who is terminally ill should have the right to die if they choose to. Everyone should be able to die with dignity and the satisfactory of a painless death. People who are opposed to physician assisted suicide are most likely uneducated about the subject. They see it as immoral and unethical because society makes it seem that way. However, if people were more educated on the subject they would be surprised to find out that it is actually a persons personal choice. There are many things one must do before being considered for the lethal medication. Physician assisted suicide provides the necessary means for a person to end their life, but the patient themselves have to actually administer the medication to end their own life. A patient can not walk into the doctors office and tell them they feel like dying today and have the doctor give them the lethal medication. In Oregon there are guidelines that must be followed first. A patient must be 18 years old, a resident of Oregon, capable of making healthcare decisions for him/herself, and be diagnosed with a terminal illness that will lead to death within six months(www.Oregon.gov). After tho se initial guidelines have been approved, it is totally up to the patient if they want to take the medication after it is prescribed. In March 1998, an Oregon woman dying of breast cancer asked her physician to prescribe a drug that would allow her to end her life-Later that month, she took it and became the first person in the U.S. to commit suicide with the help of a doctor legally(Robinson). Everyone should have that very right. Physician assisted suicide is a compassionate option for those who suffer and have reached a clear decision to end their lives peacefully(Woodward). We are allowed to choose to give our pets a humane death when they are in their final stages of life, yet we as humans are denied that very same right. It seems as if we respect our pets more then human dignity. Suppose you have a dog whom has been a part of your family for ten years. You love the dog as if it is a part of your family. One morning you awake to the dog whining and in excruciating pain. Immediately you pick the dog up, wrap it in a blanket and fly out of the door. You worst nightmare is unfolding in front of your eyes. You only want what is best for your beloved dog. You arrive at the veterinarian office and take the dog back into the examine room. There are many tests that have to be done before the cause of the pain can be determined. You sit in the waiting room for what seems like forever when finally the veterinarian comes out with the news your were dreading to hear. Your dog has cancer and it has spread throughout its whole body. A flood of emotions rush through your body and you can not contain the way you feel about the diagnosis. It is heartbreaking. You only want what is best for the dog right? If it is going to live a life full of pain, why prolong its life when you know it is going to be uncomfortable? Now, instead of a dog, put a human being in the place of the dog. Does it seem fair that we are able to end that dogs life and not a human being? Absolutely not! The laws need to be changed, so we as human beings have more rights to our own lives. Our government is denying us rights that we should have. A recent study done on characteristics and end of life care of 460 DWDA patients who died after ingesting a lethal dose of medication in Oregon during 1998-2009 shows just who, and why people chose to end their lives. According to the chart, males are more likely then females to ask for the lethal medication. The range is age between 75-84. Married people and whites are more likely to take the lethal medication. The underlying illness is cancer that brings most patients into the physicians office to ask for the lethal medication. Most of the people who took the medication were being taken care of by hospice. The main concern for the ending of the persons life was losing anatomy. Only forty out of four-hundred sixty people had complications after taking the medication, and those were minor. (www.Oregon.Gov) From that information, we can conclude that the lethal injection is relatively safe. The injection is painless, and takes effect almost immediately after it is taken. The patient w ill die peacefully and with the dignity they deserve. As with everything in life, there are both pros and cons to assisted suicide. The cons are very important and beneficial to the patient. Tremendous pain and suffering of patients can be saved(Messerli). Of course, taking the lethal medication will end all pain the patient is experiencing. Patients can die with dignity rather then have the illness reduce then to a shell of their former selves(Messerli). No one wants to be remembered as that person who was basically a vegetable. Healthcare costs can be reduced, which would save estates and lower insurance premiums(Messerli). Lets face it, insurance companies do not want people who are high risk on their policy. Nurse and doctor time can be feed up to work on savable patients(Messerli). More patients who do have a chance at life can get the care they truly deserve. Pain and anguish of the patients family can be lessened, and they can say their final goodbyes(Messerli). If the patients family knows ahead of time that the patient is going to pass away, there is time to say all those things they want to, while the patient is still able to understand and respond. Vital organs can be saved, allowing doctors to save the lives of others(Messerli). That is very rewarding to the patient who is dying, they know they will still live on through someone else and also they are saving another persons life. Many people commit suicide in a messy, and traumatic way because they do not have the option for assisted suicide, which is another clear cut point in why assisted suicide should be legal. There are also cons to physician assisted suicide. It violates the Hippocratic Oath(Messerli). Doctors are not supposed to harm a patient in any way, and giving them a lethal medication to die, is defiantly a way to harm a patient. Physician assisted suicide could open the floodgates to non-critical patient suicides and other abuse(Messerli). If it were legal, some people would try to take advantage of it. Certain religions prohibit suicide and the intentional killing of others However, isnt making someone suffer immoral and unjust? Doctors and patients may be prompted too soon to give up on recovery much too soon(Messerli). People can, and do recover from serious illnesses, but the numbers are not impressive enough to make physician assisted suicide illegal. Doctors are given too much power, and can sometimes be wrong(Messerli). There is not a one person who has ever been right their whole life. People make mistakes daily. Doctors have enough knowledge to know that a patient is goin g to die sooner or later, just because they are off by a few months, doesnt make physician assisted suicide a horrible thing. In the article titled Confronting Physician-Assisted Suicide and Euthanasia: My Fathers Death, Susan Wolf is faced with her father who is dying, and initially she is opposed to physician assisted suicide, until she has to witness her father die a very painful death right in front of her eyes. In the end she wrote. I would not want to bear the burden of having accelerated of causing his death by euthanasia or assisted suicide; this is hard enough. My fathers death made me rethink my objections to legalizing assisted suicide and euthanasia, but in the end it left me at ease with what Ive written(Wolf). This is a perfect example of why people should have the right to die, and the effects it has on family members. It has got to be horrifying to have to sit by and watch a family member die, a slow painful death. This can cause mental and emotional stress on both patient and loved ones. A concern among many who are opposed to physician-assisted suicide is that if it were to become legal, some people might feel they have a duty to die in order to avoid becoming a burden either to loved ones or to society(Woodward) This is valid reasoning, but that reasoning should not be based on that alone. I would feel like it would be more of a burden to continue living in continuous pain and suffering and putting myself a my family though months and sometimes years of torture then to be opposed to it. Why would it be a burden to end a life of someone who is telling you they do not want to live? It would be more abundant to end that persons life, and know that was the right thing to do. You could continue living on knowing you done the right thing and gave your loved one what they wanted. I did an interview with Oliver Newton, a cancer patient currently in hospice care who is dying of leukemia. His main concern was being a burden to his family members. He did not want his family t o feel as though they had an obligation to care for him. I would rather pass away peacefully then live in the pain I have been experiencing since 2008(Newton). When I asked him how he felt about physician assisted suicide, his reply was I wish that was an option in Indiana, if it were, I would defiantly take advantage of it(Newton). This was just one interview I did, and I could tell in this mans eyes that he was done living in the conditions which he is in. It is sad to see someone who feels as though their life is worth terminating. People in Olivers case should be granted the right to end his own life under his own terms. Medical experts say nearly three of every four people who are facing death experience moderate to severe pain, and that more than half die in pain. Too often, the pain could have been easedbut wasnt, they say(Carey). It is a tragic experience to have to go through so much pain in ones final days. It seems so unfair. Is it not enough that they are lying on their death bed? Apparently that isnt enough. It is inhumane and immoral to let a person suffer such an agonizing death. The odds of dying in pain are too high. There is no way of arguing against physician assisted suicide unless a person is actually put in the shoes for a day of someone who does have a terminal illness. Physician assisted suicide isnt hurting anyone. If one could just feel their pain for even a minute, people would change their minds about letting that person dye peacefully and painless. In a book titled Euthanasia and Physician Assisted Suicide (For and Against) Dworkin and Frey argue that physician-assisted suicide is morally permissible and that it ought to be legal for physicians to provide the knowledge or the means, or both, by which a patient can take his or her own life(Dworkin, Frey and Bok). They propose that autonomy and relief of suffering are important values and that dying patients have the right to make the process of dying as painless and dignified as possible and to control the time and manner of their death(Dworkin, Frey and Bok). It should be considered morally permissible for many reasons that too many people can not understand. It should be a patients right to use their freedom of speech and get what they so desperately need. It is unjust that we have to struggle so bad to get a law that we need so desperately. Since everyone would have to go through a screening before even being considered for the drug, it would almost be impossible to get it fo r no good reason. There are millions of people out there who need it terribly and are in dire need of relief. Anyone should be able to pick the time and manner of their death if they are terminally ill and dying anyway. That should be a right everyone should have. It is a shame that we do not have that. If someone chooses to die with the help of a physician, they should be allowed to. Physician assisted suicide should be legal in every state, with the same guidelines as Oregon. Everyone deserves to die with dignity. If animals have the right to die with dignity, then a human should be able too. The fact that animals have better rights then us as humans do, seems more immoral then legalizing physician assisted suicide. The pros by far outweigh the cons of legalizing physician assisted suicide. Someone who is opposed to physician assisted suicide needs to walk in the shoes of a person who is terminally ill and dying just so they know exactly what that person is going through. People need to be better educated about the subject and do research on it. Our society is not setting a good example for our future which is scary. A person deserves a lot more rights then what is legal right now. Anyone should legally be able to end their lives if they are terminally ill. They should be able to do so when they choose to with family members crowded around for their last good-bye. It is safe to say that living a dogs life is better then a humans.
Sunday, October 13, 2019
Flaming on the Internet :: Exploratory Essays Research Papers
Flaming on the Internet You're sitting in front of your computer, checking your email like you do everyday. This time, however, you get an email from someone whose name you don't recognize. Your curious nature getting the best of you, you click on it and see this: Guess what! I'm a woman, and I'm sending you e-mail. I must be able to use a computer. I also do not take a herd of women into the restroom with me. Women do not do that. Men just like to think that we do. Who do you think you are exactly? Guess what! I know exactly what you are. You are a pitiful, pathetic excuse for a piece of poor white trailer trash man whose angry because he's an ignorant, chauvinist little prick who can not bribe a decent, intelligent woman into coming within a mile of him and has to resort to cheap, stupid whores to keep him company. What exactly is "this"? It's a flame, of course, courtesy of "Flaming on the 'Net." Susan Herring in her essay entitled "Bringing Familiar Baggage to the New Frontier" defines flaming as "'the expression of strong, negative emotion,' use of 'derogatory, obscene, or inappropriate language', and 'personal insults'" (149). The flame shown above is only one of several different types that are exchanged over the Internet. According to The Wall Street Journal, the Net is growing at the estimated rate of two million novices each month (Sandberg). Thus, the potential increase in flaming as more and more people log on is obviously a problem. However, are there any benefits to this phenomenon? As the debate rages on, my opinion on the matter is that flaming is not the action one should take because it is more harmful than not. On the one hand, the argument stands that flaming does indeed prove itself as an asset. One such instance is to curb scammers. Scammers view the Internet as a cheap avenue to reach millions of people and, by misleading them, making money off of their deception. For example, companies throughout the globe sell their products over the Internet. Not everyone, however, is able to discern which company is reputable and which is not, which allows for an individual to be "taken in" by a great offer.
Saturday, October 12, 2019
Symbols and Symbolism - Flowers as a Symbol in John Steinbecks The Chr
Flowers as a Symbol in The Chrysanthemums by John Steinbeck     In romantic or sexual context, a woman is often said to be as beautiful as a flower. In John Steinbeck's short story "The Chrysanthemums", Elisa Allen never receives this recognition. Although she is a strong woman, she is frustrated because her husband will not admire her romantically in any way. This frustration only deepens because she is childless and feels the need to be a mother. She discovers an outlet for her frustration in a flower garden where she cultivates beautiful chrysanthemums. Steinbeck uses these elegant flowers as a symbol to represent the tender, inner-self of all women, including Elisa. First, the chrysanthemums symbolize Elisa's children. She tends her garden and handles the chrysanthemums with love and care, just as she would handle her own children. Elisa is very protective of her flowers and places a wire fence around them; she makes sure "[n]o aphids, no sowbugs or snails or cutworms" are there. "Her terrier fingers [destroy] such pests before they [can] get started" (240). These pests rep... ...s and her emotional needs. The encounter with the tinker reawakens her sexuality and brings hope to Elisa for a more exciting and romantic marriage, but her realization that her life is not going to change is crystallized when she sees the flowers thrown on the road. It devastates her completely to have to settle for such an unfulfilling life. Work Cited Steinbeck, John. "The Chrysanthemums." Literature: An Introduction to Fiction, Poetry, and Drama. Ed. X. J. Kennedy and Dana Gioia. 6th ed. New York: Harper Collins, 1995. 239-47.Â
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